Friday, October 30

ASCAP & America Scores Visit PatchWerk


NEW YORK, NY -- 10/23/09 -- ASCAP (the American Society of Composers, Authors and Publishers) and America SCORES have teamed up for a fourth year to present its national songwriting mentorship program, ASCAP Songwriter Residency @ America SCORES. The program was established in 2006 to create a collaboration between songwriters and students utilizing songwriting and music as another engaging and inspiring way for kids to express themselves. This year's program will feature a diverse group of music creators and an animation filmmaker who will visit schools in three cities across the country: Atlanta, Los Angeles and St. Louis.

As part of the program, ASCAP selects its talented members from a variety of musical genres to teach songwriting workshops during America SCORES after-school poetry classes. By the end of three sessions, the ASCAP member will have co-written and recorded a song with the SCORES kids. The kids also learn about the importance of labeling their own creative work with the copyright symbol, year and their name just as they would see on any published, professional creative work. The ASCAP Foundation, a public charity dedicated to supporting music education and talent development programs, funds the program.

To further support this unique program, ASCAP produces a special compilation CD of the songs created, which is distributed to each of the schools involved, as well as to music industry decision makers.

PatchWerk Recording Studios Participation Details...

Atlanta, GA:

Who: Grammy Award-winning songwriter and recording artist Johntá Austin

When: November 5, 10 & 12, 2009

Where: Carter G. Woodson Elementary School, 605 Donald Lee Hollowell Parkway, Atlanta, GA 30318 and PatchWerk Recording Studios, 1094 Hemphill Ave NW, Atlanta, GA 30318.

Johntá (Mary J. Blige's "Be Without You," Mariah Carey's "We Belong Together") will collaborate with a group of 16 boys, ages 8-11. The classroom sessions will take place on November 5 and 10 at Carter G. Woodson Elementary School, followed by a recording session at PatchWerk Recording Studios on November 12, 2009.

For details visit http://www.ascap.com

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Thursday, October 29

Meeting @ PatchWerk Leaves R. Kelly Blown Away

Like Michael Jackson when he was alive, R. Kelly is simultaneously worshipped and reviled. Few inspire such widespread curiosity about their private lives, and the intrigue surrounding the pied piper of R&B (great nickname) certainly hasn't died down since his acquittal on child pornography charges last June.

He recently admitted he was functionally illiterate, and a press tour of his palatial Chicagoland home this summer put his Neverland-like environs on full display. New York radio personality Miss Info reported that the outside of his house looks like a suburban church, the inside looks like a luxury ski lodge, and that he served a punch called "Sex in the Kitchen." Like his choice of cocktails, his recent music similarly has not shied away from explicitly sexual material.

Despite such weirdness, one suspects Kells is less complicated than he's often portrayed. Part of the reason he's stayed popular for so long, after all, is his uncanny ability to gauge the public's musical mood. Kelly is not as much a visionary as an expert trend-follower, which is why his decision to recruit a swath of Atlanta talent for his next album, Untitled — slated to come out this winter — will likely prove a savvy move.

Early singles "Supaman High" and "Number One" feature locals OJ da Juiceman and Keri Hilson, respectively, and two of the album's tracks were written and produced by Mableton-area beatmaker Christopher "Deep" Henderson. Fresh off of producing Jamie Foxx's hit "Blame It," Henderson was called to a meeting at Atlanta's PatchWerk Studios in January, and Kelly liked his tunes so much he asked him to play an extremely rough cut of a song called "Elsewhere."

"Midway through the track, he took off his shades for the first time and just stared at the speaker," Henderson reports. Kelly would later call the song his favorite on the album, and even credits it for reuniting him with a girlfriend.

Henderson's "Elsewhere" lyrics, which lament the loss of an ex, are not especially profound. But as with most of the songs Kelly records, they have a universal feel. As always, he recruited the right person for the job.

Article Originally written by By Ben Westhoff for Creative Loafing (http://atlanta.creativeloafing.com)

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"THIS IS IT" By Erikka Tiffani


I was inspired by this and thought you all would be also - so here you go!

Just hours after leaving the 12:01 am showing of the Michael Jackson movie “This is It” I am up writing. It's 2:45 in the morning, I have to be up for work at the break of dawn… in all actuality I should be sleep.

But I can’t close my eyes, the adrenaline is rushing, my mind is racing. I’m high. High on “IT”. And “IT” just won’t go away. That’s what "IT" does to you. You know exactly what I am talking about, because you have experienced “IT” before.

Up late, working, doing your craft, filled with so much life, so much purpose, so much passion that you are over flowing with “IT”, to the point that “IT” kept you awake, “IT” kept you going “IT” kept you alive.

Michael Jackson shared his “IT” in every way he could. Will you pick up where he left off?

Like an Olympic torch, burning with passion “IT” has been passed to you, and now it is your turn to run with “IT”. You cannot fail, you cannot give, up , everyone is watching, and waiting, hoping and praying, and the pressure is on. This is "IT". What will you do?

Will you hold your head high, and march the miles, no matter how tough the terrain may get it? Or will you drop it, letting your fire burn out, the light that was YOU no longer leading the way for others to follow. How bright does your “IT” burn. How many are being lead by your light right now? Has your light, your "IT" dimmed? Or have you kept "IT" tucked away, hiding "IT" in fear that "IT" just might not be good enough? You weren’t given “IT” to keep it, you were given “IT” to share it.

So what is “IT”? It is more than just an opportunity. See “IT” is more than just talent. “IT” is so deep that it lies at the very core of who you are, and “IT” is undeniable. “IT” is what makes you, you.

It is that song you haven’t sung, that book you haven’t written, that dance you haven’t choreographed, that beat you haven’t produced, that speech you haven’t spoken, that monologue you haven’t practiced, that photo you haven’t taken, that program you haven’t taught, that idea you haven’t developed, that LOVE you haven’t shared. This is “IT”.

Will you use it? Or lose it? How dare you take back to the ground with you any talent, any passion, any life, ANY of “IT”. How dare you ignore, hide, or refute the glorious gifts you have been so richly blessed with. How dare you selfishly keep “IT” to yourself.

What will your “IT” consist of? How will your rehearsals be remembered? What will be your final show?

We all have purpose, we all have passion, we all have “IT”, the question now becomes what will you do with it?

Don’t choose to sleep on what you have been given. My “IT” is writing, my “IT” is speaking, my “IT” is sharing, and in the end I don’t want to take ANY of “IT” with me. So here is my opportunity to share my “It”. What is yours? Will you share it? Will you use “IT”. The Choice is yours. Someone sent you this message because they know you have "IT". They know you are trying to do "IT" and they wanted to remind YOU to never give up on "IT". This…. Is ….It.
In loving memory of Michael Jackson
The greatest artist of all time

Erikka Tiffani
Wed Oct 28 3:44am
www.ImakeitEZ.com
facebook.com/erikkatiffani


If Erikka Tiffani touched you please hit her up on facebook and let her know.


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Tuesday, October 27

Empower Yourself Through Books


When I was a child and I had a question, my mom would always tell me “Go look it up.” I always figured she was telling me this because she didn’t know the answer but as I got older, I realized she was teaching me a valuable lesson. Anything you want to know can be found in some book somewhere. The same is true for the music industry. Did you know there’s actually a book called All You Need To Know About The Music Business?
In this industry, knowledge truly is power. Without knowing your rights, what happened with the latest radio or label mergers, or what “recoupment” means in your contract, your career could be over before it even begins. Here’s just a few of the book you need to have on your bookshelf to help you in this industry.

• All You Need to Know about the Music Business by Donald Passman – This book really breaks down the basics of the industry, everything from artist management, publishing, touring, and marketing. It offers a broad overview of things you will encounter or may have already seen in this industry.

• The Musician’s Business and Legal Guide by Mark Halloran – Contracts make this industry go round. They can also have you on your own episode of Behind the Music if you catch a bad one. This book will break down in detail various types of contracts like artist management, label, and songwriting (exclusive and non-exclusive). GET THIS ONE! EMPOWER YOURSELF!

• The Business of Concert Promotion and Touring by Ray Waddell, Rich Barnet, and Jake Berry – The book covers many things with large-scale tours but there is some valuable information for small venues and club tours as well.

• Record Label Marketing by Thomas Hutchinson – If you ever wanted to understand why some artists pop on big labels over others, this book will break it down for you. The book goes through the various means that labels use to gauge the success of their artists, how they used to market and the news ways they are trying to get you to notice that next “overnight success”

• American Popular Music: From Minstrelsy to MP3 – The saying “you can’t know where you’re going if you don’t know where you’ve been” rings true for the industry, especially when it comes to sampling or even understanding why you dO music in the first place. Learn about music pioneers like Stephen Foster and the origins of musical styles blues, jazz, rock, country, and Hip Hop.

• Billboard Directories – One of the most trusted names in music industry news is Billboard Magazine. For years, they have tracked the success of radio, album, and online singles and sales. They also have directories of contact information to help you book tours, find management, or get your album reviewed both here and abroad. They are a little pricey for the musician on a budget but these books can save you a lot of time trying to figure who is legit and who is fraud.

These are just 6 of the books that can help you protect yourself and take your career to that next level, but there are hundreds if not thousands out there. Check out your local library, Barnes and Nobles, Borders, or Amazon.com and search by topic or keyword: music business. The Billboard directories are online or you can order a print copy at Billboard.biz. Happy reading!



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Monday, October 26

Video: B.o.B Werking On "Feeding The Streets"

Caught this video of B.o.B(Bobby Ray) creating that Sonically Superior Sound yesterday in Patchwerk Recording Studios. Looks like he is ready to "Feed The Streets!"




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Make Music with Ableton Live



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Protect Your Artist/Band Name

If you are an artist or band, you would want the rights to your name wherever you perform and do business. If you plan on just doing business in the state you reside in, then you should make sure that your name is not being used in your state. However if you dream big and look to the future of traveling nationally or the world, you will want to make sure that no one else out there is using the name you want to name your band. Obviously, the more obscure the name of your band is, the less likely anyone else in the world will use that name but to be safe the name you want to use should be thoroughly investigated before making moves to protect your bands name.

There are two key concepts involved in "protecting" the name of your band and they are "territory" and "priority". Territory means the area or location in which you use the name, for example, Atlanta, GA, United States or world-wide. Priority is who gets the first rights to the name. These two concepts work together to limit the scope of protection for a name.
If you started using your artist/band name first, you can prevent others from using it. However, the law allows you exclusive use of the name only in the area in which you are doing business in. For example, if you started playing in Atlanta, GA in 2000 and never played or distributed music outside of Atlanta, you could not prevent another band from using the name in, let’s say Florida. However, should the band in Florida with the same name choose to play in Atlanta they would be unable to do so. If you have set up a legal business in Atlanta, GA you have territorial rights as well as priority rights to the name that will bar the artist/band from Florida from doing business in Atlanta, GA. However, should you decide to tour and head to Florida, the band with the same name would have territory and priority rights there that would bar you from playing or doing business in that state. So from this example you can see why it is important to research the use of the name you want to use for your band if you want to take your business nationally or even globally.

You also may acquire the rights to use your name in Atlanta in 2009 and then nation-wide in 2012 when you release your first record. If someone started using your name in another part of the country in 2010, you could not prevent their use in their territory since they have priority in that area, meaning they had the name first before you registered it for national use. To make matters even more complicated, the internet in now a medium to distribute and disperse music can also confuse who has first rights and priority as the internet is a global tool for commerce. Your artist/band maybe based in Atlanta, but you are selling your music nationwide.
So, before investing money in the name of your band, you should investigate whether anyone else is already using the name, globally. If someone is already using your name, as explained above, they have priority in their territory. If this is the case it will be easier for you to find a new name if you are just putting together the band. A good place to start is the performing rights societies (ASCAP/BMI/SESAC). These organizations will do a search of their rosters for conflicting names. The internet can be a good source as well considering how integrated it has become to the music industry. There are also many resources where they can assist you in doing a trademark search of state and federal trademarks.

After checking the availability of your band’s name and there is no legal ownership of it, you should then take steps to protect that name. As stated above, priority of use in a specific territory is the key to protecting a name. Keep careful records of your public use of the name. Record where and when you played or sold records, and any publicity so as to prove what territory you have used the name in and for how long. As for legal protection, there are a few routes you can take.
You might immediately think of copyrighting your band name. But your band name is not a written piece of work or a song. It is a brand name like Pepsi, Oreo or Run DMC therefore you cannot copyright a band name. The correct legal protection is a trademark. Within trademark law there is a category called servicemarks. A trademark identifies a product while a servicemark identifies a service. Since a band is in the business of providing entertainment services, a servicemark is the proper tool to protect the name of a band.
The amount of protection you want for the band should be determined by where you want be protected. If you are planning to only do business in your state, then a state trademark is all that you will need. Considering the global nature of the music business and how easily accessible your music is worldwide, you have opportunities to protect your trademark in each country. For the United States you would apply for a federal trademark but globally can be a bit trickier as you would have to apply for a trademark in each country you want to do business in.

When you look at a products name or even some band’s names you will see a "(R)" symbol. What does it mean? Unlike the copyright symbol, "©" (which anyone can use whether their work is registered with the Copyright Office or not), the trademark symbol, "(R)", can only be used if you have a federally registered trademark. By using the "(R)" symbol, you put everyone on notice that you own the trademark. There is also a "TM" symbol used occasionally. This has no legal definition or significance, but is generally used to claim ownership of an unregistered trademark.

So in conclusion, the first thing any serious artist/band with dreams of having their music heard around the world, check and make sure no one else is currently using your name. And if no one is, take steps to protect the name.


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Sunday, October 25

Facebook Has A Gift Service For You

Facebook has launched a new content gifting service that will allow members to, among other things, buy and give digital music tracks to their friends.

The music element will be powered by Lala, which is the exclusive music vendor. Lala’s service allows users to stream any song in its catalog in full for free once. After the free taste, users must either buy the full MP3 for 89 cents or a “Websong” streaming-only version of the song for 10 cents.

All of these options carry over to the Facebook gifting service. Facebook users can buy either MP3s or streaming-only songs through the gifting system, paying a fee for each Facebook friend to whom the gift is sent. Facebook will handle all the billing via a credit system. Web-only streaming songs will cost 1 credit (the equivalent of 10 cents) or 9 credits for an MP3.

Once gifted, the action will appear in members’ news feeds, where other friends can see what song was gifted and have the opportunity to sample it in full for one time at no charge.

Web-only songs can be played on either Lala.com or via the gifts section on Facebook, while MP3s can be downloaded and played in any fashion and on any device.

Facebook will make the gifting service available to a small segment of Facebook members as early as today, with plans for the full membership to have access in a matter of weeks. Facebook typically rolls out new services very slowly in this fashion.

Facebook revealed details on the broader gifting program on its blog late Wednesday afternoon. In addition to music, Facebook users can gift charity donations, e-cards and other things. A company spokeswoman said it looked at a number of digital music providers, but ultimately settled on Lala. It’s possible other music services may be involved in the future, but there are no immediate plans for including them.

This is the first real stab that Facebook has taken into the music space. The popular social networking service has been rumored for years to be interested in adding a music platform, but licensing issues and data reporting requirements have been said to stall the deal.

Source: Billboard.biz

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Open Mic Tips

When getting on stage for open mics there are a few things you should remember. You always need to perform at your peak, as you never know who might be in attendance, and you simply should always strive to be the best performer you can. Your songs deserve it. Here are a few more tips to live by.



Be prepared.

Know your songs as best as you can. Even when you might mess up, try to remember to finish big.

Practice with mirrors.
There is a reason dancers practice with mirrors, so they can observe their technique. You need to see yourself as your audience sees you. Also you should try to video tape your performances. By the way, observe the first word of this: practice!

Enunciate!
Make sure people can understand your lyrics.

Play with dynamics.

Most performers are hearing the bass, drums, and all the backing instruments in their head. But it is not there when it’s just you and a guitar, so play a little lighter in your verses and more direct and percussive in your choruses.

Avoid too many ballads.

I’m not trying to be controversial, but ballads seem to be about 90% of what are performed on writers nights – which makes them the most forgettable because everyone is doing them. The ballad should be the icing on the cake, not the cake. And since so many of these events are “in the round,” which means three to four people each take turns playing one song, don’t follow a ballad with a ballad. Listening to the other people on stage with you and playing something that sounds different than their songs make for a much more entertaining round. This approach can help you find co-writers as well. How well do you play with others?

Use humor.

If you have songs with a humorous bent, use them. It gets attention and separates you from the pack.

Play often.
Like everything, you get better the more you do it. Play everything you can, and make sure you bring your friends. A club or restaurant are in business to make money, and the more people you bring in to help them keep the doors open, the more you will be able to have a place to play.

Have fun.
If you are not doing that, you are wasting your time. A career is not about those big home runs, playing that one song in front of that perfect person and becoming a star. It is about a lot of small, insignificant things that interconnect and tie together when you might not expect it.

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What You Can Learn From Ryan Tedder


Ryan Tedder, lead singer of One Republic, has also been the writer behind some of the music industry's biggest releases lately - that's great! - But I'm even more fascinated by his story! Tedder's sacrifice and perseverance might be just what you're "grind" is missing... take heed.

Before his eventual move to Los Angeles to start OneRepublic, Tedder’s talents caught the attention of the hip hop producer Timbaland, who took him under his wing. Tedder commented that he was with Timbaland from 2002-2004 to develop as an artist while producing for other artists at the time. Tedder’s work has crossed many musical genres (ranging from hip-hop, R&B, rock, pop to dance/techno) and he has had many chart successes both in America and the UK with a number of artists. In June 2007, Tedder signed a worldwide publishing administration deal with Kobalt Music Publishing. The deal with Kobalt included Tedder's new works and all songs not performed by OneRepublic.

Tedder is the writer of the hit song, "Apologize," performed by his band OneRepublic, which as of 2008 is the best-selling and charting single of the decade. The song broke the US Top 40's Radio Airplay Record with 10,331 spins in one week. It was the number-one most played song for five months until May 7, 2008 when Leona Lewis's "Bleeding Love" (a song that Tedder co-wrote and produced), broke the record previously set by "Apologize," with 10,665 spins in one week. "Bleeding Love" is the best-selling single of 2007 in the United Kingdom, topping the UK charts for seven weeks and was the fastest selling CD of 2007 receiving the most radio airplay worldwide prior to its US debut. The song also earned a "Best British single" award nomination at the Brit Awards in February 2008 and has reached number-one in over 35 countries. Tedder and co-writer Jesse McCartney received an ASCAP award for writing the song. Tedder is also credited for writing the treatment for the second music video that was filmed for the US release of "Bleeding Love".

Tedder has written and produced singles with artists such as Monrose, Varsity Fanclub, Baby Bash, Backstreet Boys, AJ McLean, Teairra Mari, Chris Cornell, Ashley Tisdale, Ludacris, Lupe Fiasco, Letoya Luckett, Paula DeAnda, Hilary Duff, This World Fair, Timbaland, Frankie J, NLT, Christina Millian, Bubba Sparxxx, Shayne Ward, Tupac, Lemar, Esmee Denters, Marie Digby, Clay Aiken, YoungbloodZ, Jamie Scott, Alsou, Dima Bilan, t.A.T.u., Jennifer Hudson, Menudo, Ashanti, Natasha Bedingfield and a number of songs with various rock acts in the US and abroad.[17] He has worked with Michael Bolton, Whitney Houston, Westlife, Rihanna, Daughtry, Mario, Backstreet Boys, DJ Tiesto, and Hilary Duff, with their albums scheduled for release in the 2009/2010 year. He worked with Kelly Clarkson on her 2009 album All I Ever Wanted, penning the song "Already Gone," as well as with Beyonce on her album I Am… Sasha Fierce, penning the song "Halo." The similarity between the songs "Already Gone" and "Halo" has prompted Clarkson to publicly state that she did not know about Halo and that both songs were co-written by Tedder. "Halo" was originally intended for Leona Lewis' sophomore album which Tedder is also working on extensively, having already produced two and a half songs with her and more studio time planned together in the next few months. Most recently, Tedder co-wrote and produced Jordin Sparks' lead single Battlefield off her sophomore album, Battlefield released July 21, 2009. Tedder will also be working with American Idol Season 8 runner up, Adam Lambert.

Controversy around the sale of the same musical track to two pop musicians Beyonce and Kelly Clarkson, and the subsequent almost simultaneous release of their singles including it, Halo and Already Gone, respectively, arose in July 2009. Ryan Tedder cowrote both of the songs that cite similarities.

To read Ryan Tedder Entire Biography Click Here.

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A Little Inspirational

At PatchWerk Recording Studios we don't make excuses, we make it happen! This music business is not one for the faint hearted and easily broken. It's known for chewing up and spitting out aspiring artists, producers, songwriters, and business people that come into it with a pocket full of talent but no heart. Here's some advice... every single day you should be doing things that will help you achieve some of your long term and short term goals. But the most important thing is that YOU CANNOT LET ANYONE STOP YOU FROM DOING WHAT YOU NEED TO DO. If you do - you're just letting someone have power over your career, your future, your life. Step up and put your foot down - sometimes you may get in your own way but another person getting in your way should be OUT OF THE QUESTION...

Saturday, October 24

Where Should That Drum Sound Sit in the Mix?

Thought all you producer/engineers would appreciate the following diagram showing you where your different drum sounds should sit in the mix as far as frequency is concerned. You can edit frequencies of your sounds with any sound editing program such as Protools. The vertical range denotes the frequency your should use and the horizontal plane denotes the range of panning you should employ. Enjoy...

(Click to Enlarge)



















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Now Sell Music On Google...


Google Inc is partnering with major music labels to launch a new feature to make it easier for music fans to discover, sample and buy songs on the search engine, according to two people familiar with the plan.

The new feature will be facilitated by start-ups iLike and LaLa, which will enable songs to be streamed on the Google page that will also feature a "buy" button to help reduce the number of steps fans need to acquire music.

The new service has been lined up to launch next Wednesday by iLike and LaLa and all the major labels -- including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music -- will be involved in the launch.

ILike was recently acquired by News Corp's social networking site MySpace.

By Yinka Adegoke, Reuters for Billboard.biz

The news was first reported by technology blog TechCrunch. (Reporting by Yinka Adegoke, editing by Maureen Bavdek)

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New MySpace Process to Make Superstars?? hmmm


(By Antony Bruno for Billboard.biz)

It's no secret that MySpace can be a great place for artists to launch their careers. But MySpace Music is now formalizing the process, flexing its promotional muscles with a new program designed to champion five artists every three months called "Introducing."

Acts selected to participate will benefit from a variety of promotional assistance both online and offline. This includes premiering new music on the MySpace Music homepage, featuring playlists created by participating artists, video premiers, behind-the-scene footage and interviews, MySpace Secret Shows, and a special Introducing page on MySpace dedicated to whatever artists are being highlighted at the time.

Warner Brother Records act Lights was the test-subject for the new initiative, and has now expanded to include artists Sherwood, We the Kings, Kid Sister and Serena Ryder. All will enjoy a 12-week promotional push across the MySpace platform, with the specific activities varying by artist based on release dates, touring schedule and etc.

While MySpace has engaged in these types of promotional activities for bands in the past, this is the first time it's compiled them into a formal program with a set timeline and planned outreach to labels. According to Warner Brothers senior VP of new media Jeremy Welt, who oversaw the Lights initiative, the program is a welcome addition.

"We all hear about these stories about artists breaking on MySpace, and it's always something that just happens," he says. "How great would it be if we worked together to make that happen with a coordinated plan?"

According to both Welt and MySpace sources, there's no pre-defined way to determine which artists are chosen for the program. MySpace generally looks for artists that are already using MySpace in a very hands-on way, while labels can offer suggestions or insight into their emerging act priorities.

Welt says that although MySpace has lost momentum in recent years to rival Facebook, the social networking site remains one of the best music promotional platforms on the Web, and expects the Introducing program to cement that reputation even further.

"MySpace plays so much music to so many people that it starts to feel like a gigantic national radio station," he says. "When they put something on the homepage, we see the impact on the iTunes charts throughout the day... The power to move enough people to see the iTunes charts affected, that doesn't happen with too many sites out there."


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Friday, October 23

Keep Room for Myspace

Not to be left out of the blitz of digital music news being made by Google and Facebook today, MySpace is rolling out major upgrades to MySpace Music. The changes include the integration of music recommendation service iLike, which it bought in August, a slew of new licensed music videos from the majors, and the ability for users to buy tracks directly from iTunes. Previously, the site only offered track purchases through Amazon (NSDQ: AMZN) MP3 and ringtones through Jamster.

The upgrade also includes something for record labels and artists: a free analytics dashboard that gives them detailed stats on the demographics of their fan base, 7- and 30-day trend data (song plays, profile views, etc.), as well as “top-level” insights from traffic and activity across iLike’s network. (It is not clear whether the data includes mobile consumption from iLike’s iPhone app).

Likely aimed at appeasing indie and major label execs—like WMG CEO Edgar Bronfman, Jr., who in May, said he was “disappointed” by the site’s efforts to help Warner profit from its massive user base—the dashboard seems like a feature one would have expected the company to have offered artists from the start.

—More videos and a new player: MySpace has always had videos, but the new MySpace Music Videos hub includes clips fed directly to the site from the labels. Previously, a majority of videos were uploaded by the artists themselves, or their management team. The upgrade extends to the video player as well, which includes “Buy” buttons that let users click directly through to Amazon or iTunes; the player also now allows viewers to scroll through a given artist’s entire catalog of clips. The full roster of MySpace Music Videos will be available to iLike users across the recommendation service’s list of partner sites.

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Celemony Melodyne plugin

I know you've all heard of the famous auto-tune plugin but have you ever heard of Melodyne. This software lets you improve your audio recordings or create audio that has never been recorded, yet still sounds absolutely natural. I've tried it myself and one thing I can say is this alternative gives you more control over what you're doing with the artists vocals. Check it out...



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Producer's Reality Check


Article by Chris Horvath for Artisthousemusic.org
Life Outside The Bubble

If you have never had to answer to someone for the music you are making then it can be quite a strange feeling when encountered for the first time. It is a fact of life in the real music world and rarely dealt with until you are working on a project of some stature or financial consequence. I truly believe that composer/producers who understand this early in their career end up doing much better than the classic tortured geniuses who constantly gripe about the “tone-deaf and talentless gits” who they must deal with on every project.

The truth is that you are like a chef in a restaurant. Whether your restaurant serves 5 star French cuisine or beer and burgers (yum!) is up to you. But if a customer wants to make a substitution of a side dish or add cheese to a Chilean Sea Bass entrée (blaspheme!) you must do it regardless of how you feel it compromises the taste of your creation or the presentation of the dish. They have chosen to eat at your place because of your vision and creativity but if the experience is not good, they’ll eat somewhere else next time.

The Art of Compromising Your Art

A producer friend recently came to me with a story that illustrates how complicated it can get making decisions by committee, especially when you don’t have the last word regarding the music you are making. He had just finished an album project and the artist as well as everyone at the label was thrilled. He played it for me and it sounded awesome, especially some truly amazing mixes. Well it seems that everyone was thrilled except one VP who happened to have great influence over marketing plans and budgets. This VP felt, but could give no specific feedback as to why, that the mixes just weren’t “up to snuff” (silly me; I still don’t really know what “snuff” is, but whatever... ). He wanted to bring in a mixer he had worked with several times over the years to remix the album. Of course this mixer was an old friend with whom there was a long relationship. I also mean old as in a bit older - and probably somewhat out of touch with the music of this project. In fact, if you made a list of the 25 best choices of mix engineer for the album, he wouldn’t have even been on it. After much debate and insistence from others on the project that the mixes were great, the VP held his opinion that they could be better.

Making Your “Place” Your “Home”

Knowing your place on the project’s Totem Pole is very important. When I was scoring one of my first feature films I learned a valuable lesson about giving up control over the music I was making.

I had just finished a cue that had a very cool groove, which was driven by some heavy drum and percussion programming, something I enjoy doing and am pretty good at. I felt really great about how this cue looked and sounded against picture and was quite proud of what I had done. So the director comes by to see the week’s progress on the score and I confidently hit play and waited to see his reaction. There was no reaction. He watched it again and said “Hmmm, I like some of it but not all of it”. So I start soloing things to see if he can identify the stuff he wasn’t liking. When all was said and done he asked me to mute all of the drums and percussion. I’m thinking “Huh? You’re kidding, right?” I probably had a very strong reaction and said something like “Man, that’s like ripping the foundation right out from underneath a house, you just can’t do that. The house will fall apart!” The director looks at me and says “Well I don’t give a shit. Maybe I want to see what a house without a foundation looks like, now show it to me!”

Driving The Bus…

Tone-deaf and talentless clients aren’t the only ones you’ll have to collaborate with and respond to. Many times the very artists you are producing are of questionable musical ability but are trying to realize a vision they have for their album. Just because they are the artist doesn’t mean they have to know how to build a groove or sing and play like a studio pro. They are artists and that’s why you’re there; to bring their vision to life. You may be “driving the bus”, but it is their bus; let them choose the destination and then you figure out the best way to drive them there. If you don’t believe in their vision, then get off the bus.

When Things Heat Up

Sometimes conflicts do arise and things get testy (“In this business? Really?”). When you’re dealing with difficult people in difficult situations it’s important to stay calm for as long as possible. This is tough and I haven’t always been good at it, but I’m getting better. There will be plenty of time to roll your eyes and talk about what tone-deaf, talentless gits these people are later. Right now, you need to make them happy. If not, they will find someone who will. Of course you need to stand your ground for what you believe in and doing so in the right ways will only make people respect you more.

To Read This Entire Article visit www.artistshousemusic.org


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Songwriting 101: Keep The Rhythm

One last tip that serves as an additional way to make your songs both memorable and identifiable is adding melodic or rhythmic hooks into your compositions.

Melodic and Rhythmic Hooks

When you insert little motifs into your writing, your listener will get that little musical idea stuck in their head and want to listen to your song again. Also, if someone was scanning through the radio and they heard your hooky melodic guitar line, they would automatically know what song it was and they would stop and listen. Little musical hooks are an excellent way to make your song distinguishable and recognizable among the many other songs that people hear from day to day.
Currently, many rap songs use this tool and stick in little samples or guitar riffs that cycle throughout the song and get stuck in the listener’s head.

Fundamentally, just having a good beat behind your song is a very subtle way to get people moving to your music. People like feeling safe inside the time and groove of a song. If you are struggling when writing a song, try adding a drum beat behind your progression and see where it takes your writing. You may just find a great groove to support your melody and lyrics.

Overall, adding hooky musical ideas or cool grooves to your songs is a tool that will give your writing an advantage over many other songs being marketed today. If you’ve got a strong song that stands pretty well on its own, one of these tips might be just what you need to unify and enhance the song’s message to achieve an even greater degree.

After years of writing hit songs, many artists have the ability to write and record in a variety of styles and structures. Furthermore, their fans enjoy it because they have a history with that artist and appreciate their musical experiments. As an up and coming songwriter in today’s music industry, it is best to make your songs as commercially acceptable and radio-friendly as possible. In addition, songs that are well structured and have an easily accessible and relatable message are usually the best songs to be featured in movies and television.

Receive more info on Songwriting by visiting ArtistHouseMusic

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Thursday, October 22

I dO FREESTYLE: Ray-EL

Crown Royal sponsored The "Wear Your Crown" Freestyle Cipher for "I dO Music" October. The winner was a young brother by the name of Ray_EL. We caught up with the versatile one to find out how he makes music happen.

Ray-EL

How long have you been rhyming?

My first rhyme was in 1st grade "My name is Ray-Ray and I don't Play Play" HaHa. My older siblings will probably never let me forget it. I'm almost 20 so that's about 15 years if you want to count that; but I've been rhyming with intent for 7.

Who are your influences?

(In no particualar order) Mos Def, Hov, Snoop, Biggie, KRS-ONE, Nas, Method Man, RedMan, Luda's 'Word of Mouth", 3 stax and I cant forget Busta Rhymes, oldest bro put me up on that in kindergarten (WooHah!! Got You All in Check).

Do you have any projects currently out?

NO, I'm working on one now for no later than Jan 1. I'm doing most of the tracks on it, with a couple guests (I am also a producer, a songwriter and arranger). I've recently been working on getting songs and beats placed on albums and mixtapes while sharpening my skill set
when it comes to engineering.

How did you get involved with the "IdOMusic" program?

I was a performer at The Art Institute of Atlanta 9/11 tribute and Showcase hosted by Grammy U and when I saw the shirts everywhere it pretty much clicked that I should be going to it. I spoke with Oz Banga, Cookie and a couple others and gathered that it would definitely be a great vibe and a strong networking tool.

What do you most like about the "IdOMusic" program?

You never know WHO you'll meet! The setting makes it easy to connect with hardworking people of all the trades that go into bringing out a great musical product; from graphic designers to engineers.

If you could say one thing to the artists, producers, songwriters, and
musicians that haven't gotten involved with "IdOMusic yet, what would
it be?

...GO!!!! Also, if I don't meet you feel free to e-mail me, RayEL@RayELMusic.com (My site is being designed courtesy of 'VisualSmack. Check them out!)

...

Ok, thats two things; the second being something that I learned at
IdOMusic: EXCHANGE!


My Crash Landing and Badika of Venus - Ray EL by Ray_EL

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Hype is Everything, Sales are Nothing, but you want to create a BRAND?


By: Desiree Williams, "That Retail Chick"

Welcome to the new music industry. Where everybody is somebody, anybody can make it, hype is everything, and sales mean nothing! That is until your 1st week numbers come in. Then the truth comes out and everybody is talking about your "epic fail." Everyone includes bloggers, industry execs, and your fans (who by the way used to not care about first week numbers...but since everybody is in the music business now...).

My big wig industry friend says "Retail Chick you are thinking old music industry instead of new music industry!" OK...I do realize that there are many ways for artists to get paid in this business and album sales are not always one of them if you are on a label. But now the new term among the urban music scene is BRANDING. However we are behind; rock & pop artist have been doing it for years. As a matter of fact they are great at it.

Rappers on the other hand want to brand a song, artist, record label, studio, producer, and clothing line, all at the same time. But first let me ask you...what's the name of your single again???


Now, since "BRANDING" is the new get money term among the urban music industry "professionals" these days, I got a little secret for ya. That new word "BRANDING" sits right up there with marketing and has a lot to do with sales. And since this is the MUSIC BUSINESS, the focus should be on making a song and an album that is going to be big enough for you to make yourself a household name first. The branding comes after you have proven that you have the ability to make A LOT of people like you and your music so much that they will go to stores (physically or digitally) and buy your product.

(Oh...and just for the record mix tape sales don't count here because you probably forgot to put a barcode on it and make that mix tape sale count when you were hot and at the top of your game!)


But if you are in the beginning phase of your career and want to see how effective your brand is I'll tell you what to do. Stick your logo, name, or song title on something then attach a price tag to it! If that doesn't work, your branding efforts were not effective, because your hot single on the radio was only good for show money, at which point no corporation needs you to be the face of their product, because unfortunately your music wasn't good enough or to sell your cd.

This is a public service announcement from your music retail fairy godmother...

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Wednesday, October 21

Songwriting 101: Build The Body



We have discussed the importance of the chorus and hook. Broke down the science of the lyrics. Now we look at the body of work.

Song Form and Contrasting Sections

One of the defining features of popular music is that musical ideas and sections are repetitive. People like hearing familiar things. When a section repeats, the listener can identify with the music since it’s already familiar. It allows them to feel settled inside a song and understand what’s going on. Although this effect is mostly subconscious, it is certainly true. When you hear a song that keeps changing and has crazy sections that don’t make sense together, you feel lost. Unless that is how you want to feel, you probably are going to have a negative reaction to this arrangement. In pop music it can certainly be to your advantage to experiment with traditional pop song forms. However, keeping things structured and easily recognizable is also important and will ensure that your listener can follow along. If your listener knows when the verse is over, they can be ready to sing along with the chorus that belts out your message and gets stuck in their head.

With this attention to song form and changing sections in mind, another aspect that can enhance your songwriting by incredible degrees is the use of dynamics and contrast between your sections. There are multitudes of ways to create contrast in your songs. Utilizing this tool is often something that will set you apart from your peers. If you want to make your booming chorus really stand out, bring down your verses and make them quiet. Therefore, when the chorus hits, it will raise the intensity of your song. Or say your chorus speaks about a very sensitive matter. Maybe your verses will be a bit louder and your chorus bare and fragile in order to reflect the lyric. Contrasts such as these will help map out your song form, while changing sections will further your listeners feeling of security and boost their interest in your song.

Another great way to create contrast in your songs and build or diminish intensity is the use of changing rhythms. Let’s say you wrote a chorus where you hold these big long notes over the whole section. You could create a nice contrast in your verses by having a lot of descriptive words saying them in shorter phrases. Then, when your long note chorus hits, the listener will really feel that difference. Harmonically you can implement these rhythmic variations between sections by experimenting with harmonic rhythm in your chord progressions. For example, you could ride through your verses vamping on one chord or changing between two chords real slow, and then when the chorus hits, you can throw in a lot of chord changes to create a nice contrast. Furthermore, if you want to build intensity leading up to your chorus or lose intensity and slow things down with your bridge, you can achieve this by increasing or decreasing the rhythm of your melody, your harmony, or both.

These types of contrasts, both dynamically and musically, can really do wonders for a song. Experimenting with contrast in your songs will allow your lyrical ideas and melodic hooks to really stand out in their particular sections. Ultimately, your song will be much more organized and memorable.

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Tuesday, October 20

Songwriting 101: What Are You Saying?



Yesterday we talked about the importance of the chorus and hook for our fellow songwriters. Make sure you have a concrete message to deliver as well.

Lyrics

If you have great music but bad lyrics that doesn't equal a great song. Remember that please. It is evident that lyrics don’t need to be amazing and extremely meaningful in order for a song to be successful. However, if you can write compelling music and pair it with clever or significant lyrics, your song will be ten times stronger. If you can secure a strong connection with your listener through your lyrics, they will be hooked.

When writing your lyrics, it is always important to keep your listener in mind. Do your lyrics make sense from start to end? Are all your lyrics in the same tense - past or present? What is your song about? Is it a story? Does it describe a certain event or feeling? Is the meaning evident? If you worked hard on creating an amazing chorus, you don't want to lose your listener during your verses by not staying focused lyrically on your message or story. The majority of people do not have huge attention spans when it comes to music. Therefore, someone might lose patience waiting for your hooky chorus to come back around and change the radio station during your verse. One way to make sure you remain focused in your lyric writing is to map out your song’s lyrical progression before you actually start writing. Take a piece of paper and write out the general idea you’re going to speak about or describe in verse 1, your chorus, verse 2, your bridge, etc. This way, when you start writing, you can reference back to your map and stay focused on what you want to say for each section. This will create a clear outline for the listener and allow it to progress from start to finish through the song.

Another more subtle consideration for lyric writing is point of view. By experimenting with the point of view in your lyrics, you can take your song to a completely different level and connect with your listener in a different way. For example, say the first line of your first verse is something like, “She was the best thing that ever happened to me, she’s all I think about.” This lyric could easily be changed to, “YOU are the best thing that ever happened to me, YOU are all I think about.” With this change, the listener is much more likely to relate to the ‘you’ in the song instead of the ‘she’. Using the word ‘she’ confines the song’s meaning to a woman, but using ‘you’ allows the listener to insert any person to whom they want that lyric to relate. Moreover, the use of ‘I’ instead of ‘you’ is oftentimes even stronger. Compare the line, “You said you were leaving, and then you shut the door” to “I said I was leaving, and then I shut the door.” If your listener is singing along, they are most likely to identify more with singing ‘I’ instead of ‘you.’
Although these lyrical details are subtle, they can make all the difference in your song. Overall, the most important thing is that your lyrics make sense and your listener can relate to what you’re saying. Many people use lyrics and music to express and reflect emotions in their own lives. If you can create lyrics that will connect with someone instantly, it can do wonders for your career. That person will keep listening to your song, they’ll tell their friends about you, they’ll buy your CD, and they will definitely want to see you live and feel that emotion in a live performance.

Check out Part 3 tomorrow!

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Monday, October 19

Songwriting 101: Watch For The Hook


We all know that the music business is very competitive. As music continues to change daily so does the members involved. The songwriters are challenged all the same way. The fact is every artist in the game most likely has an arsenal of songs they are marketing and creating daily. The music industry is bursting with countless melodies, lyrics, and hooks all competing for the coveted spotlight

Everyday this week I will leave you with some important info to make your Songwriting "WERK!" Today lets look at the chorus and the hook.

The Chorus Section & ‘The Hook’

The chorus of your song should be the part that everyone sings along with; the part that really drives your message home. When people ask about a song and don’t know the name, people will say, “Sing me the chorus.” This usually leads to the answer. You want the chorus to be the strongest part of your entire song. It can help you get the main idea across and establish the key of the song. From there, you can try to build your verses and bridge around the main chorus concept. Beginning to write from a verse is all right too. However, without a chorus idea in mind, it is often easy to lose focus of what your song is truly about.

When composing the melody for the chorus, it is best to keep your listeners in mind. Keep things simple. The simpler your chorus is, the more people will be able to sing along.

Special emphasis should also be placed on ‘the hook’ of your song. Often times, the hook means the song title’s placement in your chorus. Some songs will just repeat the hook or song title throughout. Other songs try the hook out first. One of the most popular places for a hook or title is at the end of the chorus. Using this hook placement, your title will be the last thing the listener hears during the chorus section. Since most songs end with the chorus, the title will also be the last thing the listener hears when the song ends.

It can be argued whether the title or the hook chorus placement is the best. Regardless you want your title to stick out in your song. This can be obtained by using a catchy melody or by musical arrangement ideas. If you begin writing by building a strong chorus, you have already established your main idea and you can now draw inspiration from that idea for the other sections of your song.

Stay tuned for part 2 tomorrow!

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Live Music Alert: Lupe Fiasco & B.O.B(Bobby Ray)





One of the many events you can catch I dO Music at this week is the Morehouse/Spelman Homecoming Concert Wednesday night at The Morehouse College Forbes Arena. The entertainment for the night will be a live concert from B.O.B(Bobby Ray) and Lupe Fiasco.

Purchase tickets at The Morehouse College Bookstore or online at www.lupeshow.com. Doors open up at 7pm so make sure your in the building early!

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