"Empowering Musicians Worldwide"

The Power or Ability To Invent



In a recent interview with Billboard Magazine, rocker Lenny Kravitz explained why he virtually ran away and spent the last 2 years living in Europe.

"I moved to Europe because of the climate in America -- and I don't just mean the economy or politics," says Kravitz. "It was also what my record label was going through. People were getting fired every week. There was no money, and people were operating out of fear as opposed to creativity...it just became a drag."

"I was like, 'This is not what I do,'" says Kravitz. "I do what I feel. I don't hire the producer du jour or have so-and-so rap on the middle part of a song."

His words got me thinking about how to stay creative in a world filled with bad news, no money, and constant struggle. Sometimes it just seems like your best isn’t good enough and you’re forever climbing a steep hill. So, I searched the internet for some ways to keep the mojo going, to keep the creative juices pumping. Here’s what I found…

Be willing to explore new ideas - Too many times, people find themselves in the same situations, surrounded by the same people, but wonder they keep getting the same results. America is probably the most diverse country in the world. Just the food you eat can take you on a global adventure so why not do the same with your music, writing or your surroundings? The next time you find out about a show or an event that might not "fit" with what you’re used to, take the plunge and check it out. You just might like it.

Always take notes - Whether you use a notebook, the notes section of your cell phone, sending yourself a text message, or using a digital recorder, you must take notes. You ever notice how the best ideas come at the most random times, usually inspired by something your friend says or something you see just walking around. I don’t know how many times I have thought of a hot line for a song, but later forgot how the melody went or even what the word were. Beyond writing down your next hook, just jotting down what you see for an hour straight while you sit at the bus stop or at a cafe could provide so much inspiration and realize a little stress.

Follow other creative people - Facebook, Twitter, MySpace, Linked In, ReverbNation, Imeem, are just a few of the sites you can find an endless amount of creative people to follow. They have to be in just music either. Broaden your circles and follow people that work in other creative industries such as design, art, or dance. Or just follow people that you think have something creative to offer. Also, go to events that are NOT held at clubs, lounges, or venues. Atlanta is filled to the brim with more than just music.

Tidy loose ends later - A lot of musicians, artists, and songwriters are perfectionist in some shape or form. Too many times, we are caught up in how this song or project compares to what is on the radio or TV, what the "haters" might say, or how we can become the next Beyonce or Jay-Z. Instead of focusing on what can go wrong, just have fun with what you are creating and worry about the details later. That's what the mixing and mastering sessions are for.

Encourage risky behavior - Say whatever you want to say, even if it sounds weird. Dress however you want to dress whether or not it fits the latest trend. Don’t be afraid to stand out in a strange way. That is how trends are made and how music continues to evolve. Perfect examples = Lady Gaga, Prince, Michael Jackson, Afrika Bambaataa, Eminem, David Bowie, Grace Jones, Erykah Badu, etc.

Share – You need feedback to improve. By sharing your music with friends, family, on MySpace, on Soundcloud, at I dO Music, in mixtape form, at shows, or just catching the reactions of people as you blast your music in your car, you can get an idea of what needs to change, what needs to stay, and if you need to start over all together. *NOTE: for this to be affective, you have to stop thinking that everyone is a hater.

Start – Sometimes, this is that hardest thing to do, but it is the best way to keep that creativity intact. Just start writing, freestyling, singing, dancing, humming, tapping your feet, or drawing. You might be surprised what you come up with.

Feel free to post some of your tips on how to be and maintain your creativity. I look forward to hearing how you keep it moving. Later!




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I dO Music!..."Empowering Musicians Worldwide"

Music + Money + Social Media Seminar: TODAY!!!


TODAY!!!!! 6:30p "IdOMusic" & MEISA Sponsors Discmakers MUSIC, MONEY, & SOCIAL MEDIA seminar w/ Motivational speaker and Social Media Expert Jawar <<<~~~ Go to http://bit.ly/3zG6y for details

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I dO Music!..."Empowering Musicians Worldwide"

Best Buy and Dr. Dre Have Combined!!



Best Buy is aiming to become a destination for DJs. The retailer has partnered with Monster Cable and Beats by Dr. Dre headphones to launch its new in-store “Club Beats” area.

The big box retailer is creating a new section in all its stores where consumers can sample the latest audio, music, entertainment and technology products including DJ equipment, mixing software, turntables, headphones and laptops.

To help promote the new Club Beats, Best Buy will host a series of events featuring appearances from top music artists including Lady Gaga, Will.i.am and Dr. Dre. It will promote the events through local radio and newspaper advertisements. The retailer spent $213 million on advertising in 2008 and $142 million in the first eight months of 2009, per the Nielsen Company.

Best Buy sees a growing interest not only in DJing, particularly with the recent release of DJ Hero, but also in the concern for the sound quality of music. Beats by Dr. Dre, which was co-founded by Dre and Interscope Geffen A&M Records chairman Jimmy Iovine, was selected because of its commitment to giving the average listener a professional-quality listening experience through their headphones. Monster Cable, meanwhile, promises “make music sound better” in its ads.

Best Buy sees this DJ-focused offering as something brand new for mainstream retail. “It may not be simple to find these products in a mainstream environment—either you have to know what you need, or you have to talk to someone who is in the industry,” said Wendy Fritz, svp of merchandising for mobility for Best Buy. “What we’re trying to say is ‘hey you can do this,’ and when they come into the store our Blue Shirts can say ‘these are the three or four products you need to get started.’”

Seven stores will feature a full “experiential” Club Beats area, with a spectrum of products while 300 stores will features an “interactive” area, with similar options but slightly fewer products to try out. All remaining stores will include a “core” Club Beats area, with a product selection, merchandising signage and customer service assistance but less of a focus on interactivity.


What's your take... leave your comments below.

I dO Music!..."Empowering Musicians Worldwide"

DETAILS: Audition for "I dO Music"

The next audition dates are: Saturday, November 14th & 21st

Finally!! The opportunity you've been waiting for~~~> Every month PatchWerk Recording Studios hosts "The Biggest Music Event of The Year" at Center Stage Music Complex in Atlanta. With 200-300 attendees each and every month, the "I dO Music" Networking Event presents a showcase opportunity like none other. If you're a band, artist, songwriter, or producer who wants an opportunity to play or perform your music in front of a large group of people at the "IdOMusic" event here's your chance! To audition follow this simple 3-step process...


Step # 1 - SUBMIT YOUR MUSIC - To take advantage of this showcase opportunity submit your music through Soundcloud.com - Click below to submit now: http://soundcloud.com/i-do-music-community/dropbox
Send Us Your Music
Step # 2 - PURCHASE YOUR TICKET - Next, in order to be eligible for an audition, you have to let us know that you're serious about coming out to network at our next installment of the "IdOMusic" Networking Event by purchasing your $12 ticket TODAY! To purchase your ticket click on the "Buy Now" button below. After purchasing your ticket we will send you a confirmation email with your audition date & time. IMPORTANT NOTES: Make sure to include your reply email in the payment form. For GROUPS each member has to purchase their own ticket. You DO NOT need to have a paypal account to pay through this form (simply click on the left hand side under where it says "Don't Have a Paypal Account?")





To Inquire about paying for your ticket in person call PatchWerk @ 404-874-9880 and ask for Kervins.

Step # 3 - AUDITION @ PATCHWERK - Finally, after receiving your audition confirmation email you will also be asked to send us a reply with a link to your "Soundcloud Submission" and a "publish quality" photo of you or your band to audition4idomusic@patchwerk.com. IMPORTANT NOTE** Live Bands (with more than two band members) are to audition by sending a YouTube or video link to footage of their live performance in this email reply.

PatchWerk Recording Studios
1094 Hemphill Avenue
Atlanta, GA 30318

I dO Music!..."Empowering Musicians Worldwide"

See Your PICTURE from The "IdOMusic" Event - Nov. '09

Click on HERE to see all the pictures from the November '09 installment of The "IdOMusic" Networking Event.


What's your take... leave your comments below.

I dO Music!..."Empowering Musicians Worldwide"

Now That's "Brand Power!"


"Branding" is quickly becoming the most used "buzz word" in our beloved music business. From personal branding to record label and artist branding, marketing people everywhere are trying desperately to access the power of a successful branding campaign. "IdOMusic" is a great example of what branding can do... After coming across our popular "IdOMusic" flyers, Anthony Evans, a student at the Art Institute of Atlanta actually tattooed our logo to his  hand! Now that's what I call "brand power!"  All I can say is Wow! You can't pay for that type of advertising and consumer loyalty! Take note... there's no limit to the things you can do when you have a powerful brand. Just think about what comes to mind when you think "Apple" or "Microsoft" or "Universal Music Group" or "Def Jam" or "Patchwerk". These brands have power and so can yours. Kudos to the entire "IdOMusic" team for executing their branding campaign so well!

IdM SPOTLIGHT INTERVIEWS "Rock City" // Jennifer Hudson, Janet Jackson, Jesse McCartney, Plies, Akon, Leona Lewis, Sean Kingston, Rihanna, and More..



I dO Music!..."Empowering Musicians Worldwide"

(CHART) The Dynamics of Music Retail - Courtesy of MINT.com
























I dO Music!..."Empowering Musicians Worldwide"

ASCAP & America Scores Visit PatchWerk


NEW YORK, NY -- 10/23/09 -- ASCAP (the American Society of Composers, Authors and Publishers) and America SCORES have teamed up for a fourth year to present its national songwriting mentorship program, ASCAP Songwriter Residency @ America SCORES. The program was established in 2006 to create a collaboration between songwriters and students utilizing songwriting and music as another engaging and inspiring way for kids to express themselves. This year's program will feature a diverse group of music creators and an animation filmmaker who will visit schools in three cities across the country: Atlanta, Los Angeles and St. Louis.

As part of the program, ASCAP selects its talented members from a variety of musical genres to teach songwriting workshops during America SCORES after-school poetry classes. By the end of three sessions, the ASCAP member will have co-written and recorded a song with the SCORES kids. The kids also learn about the importance of labeling their own creative work with the copyright symbol, year and their name just as they would see on any published, professional creative work. The ASCAP Foundation, a public charity dedicated to supporting music education and talent development programs, funds the program.

To further support this unique program, ASCAP produces a special compilation CD of the songs created, which is distributed to each of the schools involved, as well as to music industry decision makers.

PatchWerk Recording Studios Participation Details...

Atlanta, GA:

Who: Grammy Award-winning songwriter and recording artist Johntá Austin

When: November 5, 10 & 12, 2009

Where: Carter G. Woodson Elementary School, 605 Donald Lee Hollowell Parkway, Atlanta, GA 30318 and PatchWerk Recording Studios, 1094 Hemphill Ave NW, Atlanta, GA 30318.

Johntá (Mary J. Blige's "Be Without You," Mariah Carey's "We Belong Together") will collaborate with a group of 16 boys, ages 8-11. The classroom sessions will take place on November 5 and 10 at Carter G. Woodson Elementary School, followed by a recording session at PatchWerk Recording Studios on November 12, 2009.

For details visit http://www.ascap.com

We Want to Know Your Opinion... Leave Your Comments in the Comment Box Below!!And don't forget to come out and experience "I dO Music" for yourself on the 1ST THURSDAY OF EVERY MONTH!


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I dO Music!..."Empowering Musicians Worldwide"

Meeting @ PatchWerk Leaves R. Kelly Blown Away

Like Michael Jackson when he was alive, R. Kelly is simultaneously worshipped and reviled. Few inspire such widespread curiosity about their private lives, and the intrigue surrounding the pied piper of R&B (great nickname) certainly hasn't died down since his acquittal on child pornography charges last June.

He recently admitted he was functionally illiterate, and a press tour of his palatial Chicagoland home this summer put his Neverland-like environs on full display. New York radio personality Miss Info reported that the outside of his house looks like a suburban church, the inside looks like a luxury ski lodge, and that he served a punch called "Sex in the Kitchen." Like his choice of cocktails, his recent music similarly has not shied away from explicitly sexual material.

Despite such weirdness, one suspects Kells is less complicated than he's often portrayed. Part of the reason he's stayed popular for so long, after all, is his uncanny ability to gauge the public's musical mood. Kelly is not as much a visionary as an expert trend-follower, which is why his decision to recruit a swath of Atlanta talent for his next album, Untitled — slated to come out this winter — will likely prove a savvy move.

Early singles "Supaman High" and "Number One" feature locals OJ da Juiceman and Keri Hilson, respectively, and two of the album's tracks were written and produced by Mableton-area beatmaker Christopher "Deep" Henderson. Fresh off of producing Jamie Foxx's hit "Blame It," Henderson was called to a meeting at Atlanta's PatchWerk Studios in January, and Kelly liked his tunes so much he asked him to play an extremely rough cut of a song called "Elsewhere."

"Midway through the track, he took off his shades for the first time and just stared at the speaker," Henderson reports. Kelly would later call the song his favorite on the album, and even credits it for reuniting him with a girlfriend.

Henderson's "Elsewhere" lyrics, which lament the loss of an ex, are not especially profound. But as with most of the songs Kelly records, they have a universal feel. As always, he recruited the right person for the job.

Article Originally written by By Ben Westhoff for Creative Loafing (http://atlanta.creativeloafing.com)

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I dO Music!..."Empowering Musicians Worldwide"

"IdOMusic" Sponsoring B.O.B. Show...

Click on Flyer for Details...


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I dO Music!..."Empowering Musicians Worldwide"

"THIS IS IT" By Erikka Tiffani


I was inspired by this and thought you all would be also - so here you go!

Just hours after leaving the 12:01 am showing of the Michael Jackson movie “This is It” I am up writing. It's 2:45 in the morning, I have to be up for work at the break of dawn… in all actuality I should be sleep.

But I can’t close my eyes, the adrenaline is rushing, my mind is racing. I’m high. High on “IT”. And “IT” just won’t go away. That’s what "IT" does to you. You know exactly what I am talking about, because you have experienced “IT” before.

Up late, working, doing your craft, filled with so much life, so much purpose, so much passion that you are over flowing with “IT”, to the point that “IT” kept you awake, “IT” kept you going “IT” kept you alive.

Michael Jackson shared his “IT” in every way he could. Will you pick up where he left off?

Like an Olympic torch, burning with passion “IT” has been passed to you, and now it is your turn to run with “IT”. You cannot fail, you cannot give, up , everyone is watching, and waiting, hoping and praying, and the pressure is on. This is "IT". What will you do?

Will you hold your head high, and march the miles, no matter how tough the terrain may get it? Or will you drop it, letting your fire burn out, the light that was YOU no longer leading the way for others to follow. How bright does your “IT” burn. How many are being lead by your light right now? Has your light, your "IT" dimmed? Or have you kept "IT" tucked away, hiding "IT" in fear that "IT" just might not be good enough? You weren’t given “IT” to keep it, you were given “IT” to share it.

So what is “IT”? It is more than just an opportunity. See “IT” is more than just talent. “IT” is so deep that it lies at the very core of who you are, and “IT” is undeniable. “IT” is what makes you, you.

It is that song you haven’t sung, that book you haven’t written, that dance you haven’t choreographed, that beat you haven’t produced, that speech you haven’t spoken, that monologue you haven’t practiced, that photo you haven’t taken, that program you haven’t taught, that idea you haven’t developed, that LOVE you haven’t shared. This is “IT”.

Will you use it? Or lose it? How dare you take back to the ground with you any talent, any passion, any life, ANY of “IT”. How dare you ignore, hide, or refute the glorious gifts you have been so richly blessed with. How dare you selfishly keep “IT” to yourself.

What will your “IT” consist of? How will your rehearsals be remembered? What will be your final show?

We all have purpose, we all have passion, we all have “IT”, the question now becomes what will you do with it?

Don’t choose to sleep on what you have been given. My “IT” is writing, my “IT” is speaking, my “IT” is sharing, and in the end I don’t want to take ANY of “IT” with me. So here is my opportunity to share my “It”. What is yours? Will you share it? Will you use “IT”. The Choice is yours. Someone sent you this message because they know you have "IT". They know you are trying to do "IT" and they wanted to remind YOU to never give up on "IT". This…. Is ….It.
In loving memory of Michael Jackson
The greatest artist of all time

Erikka Tiffani
Wed Oct 28 3:44am
www.ImakeitEZ.com
facebook.com/erikkatiffani


If Erikka Tiffani touched you please hit her up on facebook and let her know.


We Want to Know Your Opinion... Leave Your Comments in the Comment Box Below!!And don't forget to come out and experience "I dO Music" for yourself on the 1ST THURSDAY OF EVERY MONTH!


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I dO Music!..."Empowering Musicians Worldwide"

The "IdOMusic" Networking Event - Dec. 3rd Details

Next Installment:
Thursday, December 3, 2009

7PM - 12AM

Come out to find your next creative team, learn from established professionals, or just enjoy the music filled atmosphere! It's going to be GREAT!

Venue Information:
Center Stage Music Complex, 1374 Peachtree Street, Atlanta, GA 30309
404.885.1365


Admission:
-Regular Admission: $12

-Early-bird $10 Discount Tickets Can Be Purchased at Center Stage Box Office

-AIA Student Admission: Contact Joe Shiver in Career Services...

-AES Members: Contact Selah Abrams at Selah.Abrams@turner.com


The Panel:
"TBA"

The Panelists:
"TBA"


The Spotlights:
Producers! Songwriters! and Artists!
"TBA"



I dO Music!..."Empowering Musicians Worldwide"

Empower Yourself Through Books


When I was a child and I had a question, my mom would always tell me “Go look it up.” I always figured she was telling me this because she didn’t know the answer but as I got older, I realized she was teaching me a valuable lesson. Anything you want to know can be found in some book somewhere. The same is true for the music industry. Did you know there’s actually a book called All You Need To Know About The Music Business?
In this industry, knowledge truly is power. Without knowing your rights, what happened with the latest radio or label mergers, or what “recoupment” means in your contract, your career could be over before it even begins. Here’s just a few of the book you need to have on your bookshelf to help you in this industry.

• All You Need to Know about the Music Business by Donald Passman – This book really breaks down the basics of the industry, everything from artist management, publishing, touring, and marketing. It offers a broad overview of things you will encounter or may have already seen in this industry.

• The Musician’s Business and Legal Guide by Mark Halloran – Contracts make this industry go round. They can also have you on your own episode of Behind the Music if you catch a bad one. This book will break down in detail various types of contracts like artist management, label, and songwriting (exclusive and non-exclusive). GET THIS ONE! EMPOWER YOURSELF!

• The Business of Concert Promotion and Touring by Ray Waddell, Rich Barnet, and Jake Berry – The book covers many things with large-scale tours but there is some valuable information for small venues and club tours as well.

• Record Label Marketing by Thomas Hutchinson – If you ever wanted to understand why some artists pop on big labels over others, this book will break it down for you. The book goes through the various means that labels use to gauge the success of their artists, how they used to market and the news ways they are trying to get you to notice that next “overnight success”

• American Popular Music: From Minstrelsy to MP3 – The saying “you can’t know where you’re going if you don’t know where you’ve been” rings true for the industry, especially when it comes to sampling or even understanding why you dO music in the first place. Learn about music pioneers like Stephen Foster and the origins of musical styles blues, jazz, rock, country, and Hip Hop.

• Billboard Directories – One of the most trusted names in music industry news is Billboard Magazine. For years, they have tracked the success of radio, album, and online singles and sales. They also have directories of contact information to help you book tours, find management, or get your album reviewed both here and abroad. They are a little pricey for the musician on a budget but these books can save you a lot of time trying to figure who is legit and who is fraud.

These are just 6 of the books that can help you protect yourself and take your career to that next level, but there are hundreds if not thousands out there. Check out your local library, Barnes and Nobles, Borders, or Amazon.com and search by topic or keyword: music business. The Billboard directories are online or you can order a print copy at Billboard.biz. Happy reading!



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I dO Music!..."Empowering Musicians Worldwide"

Video: B.o.B Werking On "Feeding The Streets"

Caught this video of B.o.B(Bobby Ray) creating that Sonically Superior Sound yesterday in Patchwerk Recording Studios. Looks like he is ready to "Feed The Streets!"




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I dO Music!..."Empowering Musicians Worldwide"