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The "IdOMusic" Networking Event - Details

Come out to find your next creative team, learn from established professionals, or just enjoy the music filled atmosphere! It's going to be GREAT!


Next Installment:
Thursday, February 25, 2010
8PM - 12AM






Venue Information:
GSU Alumni Hall, 30 Courtland Street, Atlanta, GA 30303 (Building on the corner on Gilmer St. and Courtland St. on across from Georgia State University Student Center)

View Larger Map


Parking Information:
Parking is available directly in back of the building. Coming from Courtland Street, make a left on Auditorium Pl, and M Parking Deck will be on your right located directly behind the venue. Parking is $6. There is also meter parking available on the streets surrounding the venue.

Admission: $12
-Student Discount w/ Student I.D. - $10
-AIA Students: Contact Joe Shiver in Career Services...
-AES Members: Contact Selah Abrams at Selah.Abrams@turner.com

The Panel: Beats, Business, & Politics


It's not a secret that even the most talented producer or songwriter still needs a savvy business team with a significant amount of quality contacts to get them where they need to be. This discussion will uncover the real truth behind questions like:

- Why it's harder for a "no-name" producer or songwriter to get a placement on a high-profile artist's album?

- Why does it it seem so difficult to get an A&R to take your CD these days?

- How to get your share of placements in the television, film, and gaming industries?

- The real role that politics plays in the "beat business"

-Etc


The Panelists:

Tha Bizness // Production Duo // 50 Cent, Lil Wayne, Neyo, Young Jeezy, Kelly Rowland & more
(For more about Tha Bizness click here: http://en.wikipedia.org/wiki/Tha_Bizness)


Cappriccieo "Capp" Scates // SESAC // Associate Director, Writer/Publisher Relations
(For more about "Capp" click here: http://www.sesac.com/WritersPublishers/wpreps/Atlanta.aspx)

Khari "Needlz" Cain // Producer // Nappy Roots, Ludacris, Lloyd Banks, Drake, Cassidy & more
(For more about Needlz click here: http://en.wikipedia.org/wiki/Needlz)

Jacey Kidd // Ear4Musik Management // Various placements for Osinachi, Key Pusherz, & Jfrench

The Spotlights:

Artist


Kj Project

G.5 Smoove

Ae Lloyd

Blue Chip

Diamond NuChurch


Producers


Aj

Tee Beatz

BXBlack

ItsTheTay


Songwriters


Cool G

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Joe Billie dOes Music!

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Event: BMI presents MUSIC PUBLISHING 101

Looks like Georgia State University is the place to be tomorrow. BMI presents MUSIC PUBLISHING 101. The information is being provided for you. Make sure your in attendance to soak it up.

The event takes place from 4-6pm in Alumni Hall. Be sure to RSVP http://rsvp.bmi.com/music101

See you there!

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Open Call For Artist: The Leak Music Festival

The search for artist to take part in The Leak Music Festival starts tomorrow. 12 acts will be selected to perform on April 9th 2010 at Hurt Park. For more information on how you can take part please contact Latoya Lee. 

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[Press Release] Waka Flocka, Fantasia & More at PatchWerk

PRESS RELEASE 2/15/2010 For Immediate Release Contact: Toya Elise Brown 404-874-9800

PatchWerk's January 2010 Session Report Who's Werking in Studio 9000? Ludacris' Battle of the Sexes is the upcoming seventh studio album from the Atlanta rapper. It is scheduled to be released on March 9, 2010. Originally due in 2009, Battle of the Sexes was tagged as a collaboration album by Ludacris and label-mate Shawnna. After Shawnna was removed from Disturbing tha Peace, Ludacris stated that he still wanted the album to highlight different view points from males and females, so he recorded tracks with Nicki Minaj, Lil' Kim, Eve, Trina, Ciara, Ne-Yo, Monica, Flo Rida and Plies. Pharrell, Bangladesh, Swizz Beatz, and J.U.S.T.C.E. League has also been recording with Ludacris and will contribute production and vocals. Ludacris was in PatchWerk getting mixes done for his album by engineer Leslie Brathwaite assisted by PatchWerk engineer Brian Pedersen. Fantasia is back with a new show and working on a new album. It has been confirmed by Fantasia in an interview that the new single will be released in February 2010 and her third studio album will be released in March/April 2010.The as-yet-untitled CD will capture the melodic storytelling qualities of earlier Fantasia hits like "Truth Is" and "When I See You," reflecting the pain and tears of relationship turbulence. The songwriter and producer lineup includes Carlos "Los Da Mystro" McKinney and Rico Love, Chris "Tricky" Stewart, Novel, Jim Jonsin and Claude Kelly. Missy Elliott and John Legend pitch in with songs as well. Fantasia was recently in PatchWerk Studios working with producer Sean Garrett and engineer Miles Walker assisted by PatchWerk engineer Tripp Tiller. Akon's fourth studio album, Stadium Music is set for a 2010 release.The first single off of Stadium Music is rumored to be "Nosy Neighbor," which is produced by David Guetta. Recently Akon was having work done in PatchWerk Recording Studios. All Akon's sessions were mixed by Leslie Brathwaite assisted by PatchWerk engineer Dee Brown. Other Sessions on 9000 included those for Polow Da Don (J Stevenson/D. Brown), Young Jeezy (B. Pedersen), and Really Doe/Fox (D. Brown) TO BOOK A SESSION IN PATCHWERK'S STUDIO 9000 OR TO RECEIVE ALL THEIR CURRENT RATES/SPECIALS YOU CAN CALL 404-874-9880 PatchWerk's 9000 NEW CLIENT RATE is: $700 / 8 hours PatchWerk's 9000 MORNING SPECIAL is: $1080 / 8 hours Who's Werking in Studio 995? Waka Flocka Flame, member of the 1017 Brick Squad, with Gucci Mane, OJ Da Juiceman, Frenchie, and Wooh Da Kid is currently preparing his debut album and a mixtape with the Brick Squad. His new single is called "O Let's Do It". With a plan to infiltrate the industry, Waka has set a professional goal to release twenty street albums by 2011. Slated for upcoming release are Salute Me or Shoot Me, Volumes 2 and 3 and studio album Murda Man Flocka to be released sometime in 2010. In addition to performing regularly across the country, he is simultaneously in the studio recording music. He was having work done at PatchWerk Recording Studios this past January with PatchWerk engineer Kori Anders. Producer, Songwriter, and Rapper, Polow Da Don was in PatchWerk for a couple days this past January. He was working with singer, rapper Teyana Taylor. Taylor's debut album is called From a Planet Called Harlem. She has recorded a number of singles "Google Me," and "Traffic stop" . Polow's and Teyana's worked with producer Bangladesh. Their sessions were engineered by Jeremy Stevenson assisted by PatchWerk engineer Dee Brown. Other Sessions on 995 included those for Kash (D. Brown), Juanita (M. Wilson), Sean Garrett (M. Walker/T. Tiller), PRGZ (M. Wilson), Sturgis (M. Wilson), Boy Stop (M. Wilson), Met (D. Brown) K-Noe (M. Wilson), Twan (M. Miller), Mars (M. Wilson), Alley Boy (K. Anders/M. Miller), Gucci Mane (K. Anders), Lola (M. Wilson), B.O.B. (D. Brown), P Fact (M. Wilson) TO BOOK A SESSION IN PATCHWERK'S STUDIO 995 OR TO RECEIVE ALL THEIR CURRENT RATES/SPECIALS YOU CAN CALL 404-874-9880 PatchWerk's 995 NEW CLIENT RATE is: $500 / 8 hours PatchWerk's 995 MORNING SPECIAL is: $760 / 8 hours Who's Werking in Studio 1019? Lil Scrappy had work done at Patcherk studios this past January as well. After Scrappy left BME Recordings and signed with Ludacris's label Disturbing tha Peace, he began work on his third studio album, Tha Grustle to be released sometime in 2010. Lil Scrappy's session as engineered by PatchWerk engineer Mike "Snotty" Miller. Recording artist and producer, B.o.B. AKA Bobby Ray Simmons was in PatchWerk's studio 1019 this January. B.o.B. is currently signed under the labels of Grand Hustle and Atlantic Records. He has described his influences as "80's music, Rap, techno, rock, funk, even du wop..." His debut album, The Adventures of Bobby Ray, was released in 2009 under T.I.'s record label Grand Hustle. Other Sessions in 1019 included those for Swag Star Prince (M. Wilson), Young Tay (M. Wilson), Twan (M. Wilson), Young Clip (M. Miller), Ghet-O-Vision (T. Tiller), E-Ski (T. Tiller), Hillman B2 (M. Miller), Get Right Girls (M. Miller), Terrease Aiken (M. Miller) and Ayo (M. Wilson). TO BOOK A SESSION IN PATCHWERK'S STUDIO 1019 OR TO RECEIVE ALL THEIR CURRENT RATES/SPECIALS YOU CAN CALL 404-874-9880 PatchWerk's STUDIO 1019 RATE is: $75 / hour # # # PatchWerk Recording Studios (www.patchwerk.com) is a world-class recording facility that has catered to the national entertainment industry since opening in 1995. The company, which is centrally located in the heart of Midtown Atlanta, has earned a reputation for its excellent sound quality and superb customer service. PatchWerk features Georgia's only SSL 48-channel Duality Console as well as Georgia's only SSL 9000 J Series Console. The larger of the two studio rooms, Studio 9000, features design by industry leader Russ Berger (RBDG). PatchWerk has continuously serviced the top record labels from around the world and has accomodated an endless array of world-renowned talent, including TLC, Beyonce Knowles, Outkast, Usher, Ludacris, the Neptunes, Rodney Darkchild Jerkins and Bow Wow.

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Grand Hustle's Jason Geter does WERK

I'm sure you know the definition of WORK but do you understand the meaning of WERK? This short blog from Jason Geter gives you a quick look at the recording process with T.I and others.

I’ve spent a large percent of my adulthood in recording studios. Before I started my company I actually worked at Patchwerk Recording studios in Atlanta. Since then I’ve had three different facilities of my own.

The recording process differs depending on the act. We’re currently working on Tip’s 7th album. When it comes to working with him he usually records between 60-75 records. From there we narrow it down to about 20. You may put 14 on the domestic album, international usually wants an extra song. And then the retail giants like Best Buy may want an exclusive song or two for special placement.

During this time, life can be a little difficult. My days in the studio may start at 4 or 5pm and go until 5am. By the time you drive home you’re now wide awake, therefore you may not get to sleep until 6:30am… wake up at 11:30am to handle emails and conference calls. Before you know it, it’s time to go back in!

Source: We Resist Simple

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Sonic Scoop: Claude Kelly On How To Write Hit Songs

There’s nothing new that can be said in pop songwriting,” says Claude “Studio Beast” Kelly, in a recent phone interview from Los Angeles. “So, it’s not about writing some groundbreaking love song, it’s about writing a love song the way Miley Cyrus or Kelly Clarkson would write it. It’s the same song from a different point of view, you just have to find that unique perspective. It’s all about perspective.”

Listen up, all you aspiring pop songwriters — Kelly was ranked #14 in Billboard’s Hot 100 Songwriters of 2009, right behind Beyonce. The NYC native and Berklee grad penned hit after hit last year, including #1 songs for both Clarkson (“My Life Would Suck Without You”) and Cyrus (“Party in the U.S.A.), as well as Britney Spears’ “Circus,” Whitney Houston’s “Like I Never Left,” Adam Lambert’s “For Your Entertainment,” R. Kelly’s “Like I Do.”

Coming off such a huge year, Kelly is in high demand, studio-hopping on both coasts to work with producers like Akon, Dr. Luke, Tricky Stewart and Stargate and artists like Christina Aguilera, Jennifer Hudson, Ke$ha, Simple Plan and Saving Able.

Read the rest of this article at the following link: http://www.sonicscoop.com/?p=3528

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An ear for music-Karpae Dium

An ear for music-Karpae Dium

When you hear music these days, pop music to be exact, you hear more and more artist applying a melodic feel to there songs. For example David Guetta (Guy who made sexy chic with akon) uses a number of synths to add that pop 80's feel that most artists are looking for these days. Now the big question is how do you add advanced melodies to your music. For starters, listening to the Beatles and groups of the same genre and imitating what they do is a good technique. After you have it down search for your own sound but still use what you've learned. Also, listen and study music that has a lot of strings, synths, guitars and pianos to enhance your music theory. To increase your capacity for making good music you have to consistently "werk" at it, innovate, and broaden your horizons. Accumulating a better ear for music is the first step!

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How to Customize an MPC by "YelaWolf"

Step 1 - Take the shell off and brain storm!!!! Hmmmmm...










Step 2 - Tape off and cut fresh design with a razor!!!...

Step 3 - Look at your work... DOPE .... Time for paint!!!!

Step 4 - Apply some color to that piece!!... I'm goin Flat Black!!! ..iLL!

Step 5 - Now peel back that tape!! ... Oooohhh she's a killerr!!

Step 6 - Add some surprise detail, I threw a krylon tip power button on !!! Sick

Step 7 - Now throw yeer' shell back on and MerryXMas!!!

Follow Yelawolf on Twitter: http://twitter.com/Yelawolf

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How to Track Your Sales ?

Want to know how to make an impression with your records? Simply selling records out the back of your trunk and then bragging about how many records you have sold is not the answer!, If you want to make a professional impression then you need to go the professional route! There is a standard in the music industry for keeping track of how many records you are selling or how many spins you are getting on the radio. Make sure that you register your product with these major monitoring systems, for media and music, so that people take you seriously!

For Radio, submit your music to:

1) Nielsen Broadcast Data Systems (BDS)

2) Media Base


For retail sales, submit your music to:

4) Nielsen Sound Scan (Disc makers can get you a free UPC Code for Sound Scan)

Or apply for a UPC Bar Code with:

5) Uniform Code Council (UCC)


For Digital Sales monitoring, your best bets are the following:

Itunes
EMusic
Myspace.com
Napster
CD Baby Digital Download Cards

Don’t know What BDS, Media Base, Sound Scan, Billboard, Nielsen, UCC are?? ounds like you need to be at The IdOMusic Event... These are terms you NEED to know if you want to have a leg up in this industry!

Here’s some links below that should be able to help you out!!

http://www.radio-media.com/song-album/articles/airplay26.html
http://www.cummingsdesign.com/bar_codes101_UCC_App.htm
http://www.discmakers.com/music/resources/soundscan.asp
http://www.bdsonline.com/submit.html
http://www.billboard.com/bbcom/charts.jsp

How to Get A Placement!

Music Placements have to do with finding the right match for you and your music. When placed effectively in Media, music has the power to really make an impact on the listener. There are also many benefit to the creator. Make sure you know all the avenues to take to make it happen!

1.) Set up Publishing and/or Performers Rights - Performing rights organizations are designed to represent songwriters and publishers and their right to be compensated for having their music performed in public. The primary job of the music publisher is to link up new songs by songwriters with suitable recording artists to record them, with the intent of creating a hit record and generating large numbers of sales and airplay. In The U.S. the major Performing Rights Companies are :

BMI
SESAC
ASCAP

2)Music Placement Companies

Here's a couple for you below:
http://www.mymusicagenda.com
http://www.jetsetsound.com/
http://www.musicplacement.com/

3) Hire an Agent or Manager
Specifically, someone who is well-connected and can be the specific go-to-person for getting your stuff heard and placed.

4) Throw a Listening Party
Invite all the potentials who you think may be interested in your work, and let them all hear it at once. We call this the "Band-wagon" effect... It will save you a lot of time. And it is an influential environment.

4.) Don’t Limit Yourself to Just Records.
Music Placements come in all forms:

Albums
Film
Television,
Video Games
Corporate Videos
Advertising
And More!

Important Tips to Improve Your Music-Website Design

Everyone knows the importance of having a website. For any business to flourish, it has to have a strong web presence on the internet. And just having an amateurish website design wouldn't do! Your website design has to be such that it captures visitors' attention and make them stay longer. Here are some important tips by which you can improve your website design and make it even better in its pursuit to complement your business objectives:

Fast Speed

Inspite of the internet revolution, not everyone has access to fast internet connection. Many people still use the dial-up modems to connect to the internet. Therefore your website should cater to those with slow connections as well. The pages of your website should load faster. Avoid using banners and images that take eternity to load. Instead use relevant images that have been optimized appropriately. If your website doesn't load in maximum 15 seconds, there is no reason why visitors will stay and wait.

Value Time

When you make your web pages load quickly, it gives an impression that you value your visitors' time. Don't keep them waiting for too long. If at all you cannot avoid your website from loading slowly, request your visitors to wait rather than making them stare at a blank screen.

Provide Options

If you need to include music or other sound effects on your website, at least provide your visitors an option to turn it on and off as per their preferences. This is because many people don't want to listen to music as they surf and might as well leave if they are made to. Providing them with an option to turn it off will make your website a favorite with all.

Text Size

The text size of your web page is another important factor that affects your website design. Make sure it is large enough so that visitors can read it easily and at the same time not too large so as to give an amateurish appearance to your website. Also, the background color should be in contrast to the text color so that it doesn't obscure anything.

Color Choice

The choice of colors for your website is a critical point. It's always advisable to stick to web safe colors and use a white on black or black on white combination for text colors.

Clear Links

All the links on your website should be clearly identified and point towards the right destination. Organize all the hyperlinks on different pages of your website so that your visitors can navigate through the site with ease.

Use of Flash

Using Flash to create drop down menus for a website is a hot trend nowadays. Using Flash along with Macromedia Fireworks and Dreamweaver can help your create professional looking website designs in less than a day. However, make sure your visitors are able to figure out how the Flash menus work.

Cross-Platform Compatibility

Your website should be compatible on all the major browsers like Internet Explorer, Firefox, Opera etc. this is because your website should be functional and accessible to users across the world using a variety of browsers.

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The iPod: 'A Quantum Leap in Listening'

The iPod wasn't the first player to offer music on the go- remember the Walkman? And it wasn't the firsr portable MP3 player. But the impact is undeniable. Lauched in 2001, the iPod represents one of the signal musical events of the decade that's coming to a close. When it was introduced, Steve Jobs, founder of Apple, stood in front of a San Francisco audience wearing hsi trademark jeans and black turtleneck, and said, " To have your whole music library with you at all times is a quantum leap in listening to music."

Despite its steep initial price and problems with its batteries the iPod took off, selling more than 225 million units to date. Now, when a candiate runs for office, he or she had better be prepared for the inevitable question. During the presidential campaign in 2008, both Barack Obama and John McCain were asked to reveal their IPod playlists. When Obama met the Queen of England, he gave her an iPod. But eight years after the first Ipod, this one included videos and photos. Now there's the iPod Touch and iPhone, which can cooncet directly to the Internet. And that just makes the regular old iPod as obsolete as the Walkman.

To read the full article, please visit: www.npr.org/templates/story/story/php?storyId=121731130

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Building a buzz for your name and finding gigs.

One of the first things an artist needs to do is to create a strong team to help get the project off the ground. This team needs to consistently keep their ears and eyes on whatever is going on in the streets for new gigs. Starting off, your team may only consist of supportive family members and/or friends, if you don’t have an established managerial team to help push, promote, and sell your show, music, and project to different promoters. As you continue to build, some people will go and new ones will come… until you find who and what you need to get the job done, or… until a seasoned manager comes along to take the project to the next level.


Once you have a strong team established, I encourage all artists to promote to a point to which they can start putting their own shows together for more exposure and also for more profit. This requires getting your own venue, handling your own street promotions, and any and all expenses. Many times, no one can promote “you” better than you… If done right.

Resourceful guides for upcoming events and gigs are your local newspapers, entertainment guides, and magazines

For Atlanta: Check out Creative Loafing, Access Atlanta, and Rolling Out

Also, check flyers, radio, and Internet searches for various events such as open mics, showcases, conferences, auditions, or submissions for opening acts. All of these elements are critical to your search in finding live gigs.

HOW LONG ON STAGE? - NEW ARTISTS' SHOW LENGTH

Most promoters only allow one song, or maybe a 3 to 5 minute show upfront, so it’s good to start with a show-cd around that length. As promoters get to know you and acknowledge your talent, they will start asking you to do a longer show, usually from 7 to 10 minutes, depending on the event. As your song(s) begins to pick up, and starts getting you more attention, you'll definitely start to get paid (at some point), and when that time comes, the length of your performance will be written into your booking contract.

ORIGINAL TRACKS OR COVER SONGS?

It’s good for new artists to do a mixture of material; perhaps a few bars with a familiar beat to allow people to vibe with you, and then once you do the beat and gain their attention, transition into your own material. Be sure that if you pick a classic beat, you represent that producer or artist to the fullest because you will be tuned out if you murder a classic, or a hit.
Once an artist has his or her show and package together and if they’re ready, they can definitely get it to club owners and promoters themselves. But, this is only effective if they are out in the streets grinding and networking. If artists find that they don’t have the connections, then it’s usually only a matter time and working harder; making a “buzz,” all until their presence is felt and they are well respected. Now if you know you’re not a great speaker or not business savvy, be sure to have someone on your team that is. But know this You, your label name, and
Everyone around you represents your business!

The last thing you want to do is to upset a club owner or a promoter that you’ll need to do business with in the hopeful very near future. This applies when speaking with labels and the djs too

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Vintage Equipment for Sale @ PatchWerk

Complete List of Available Equipment

If you are interested in purchasing any of these items or have any questions, please contact Mike Wilson at mike@patchwerk.com or 404-874-9880.

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If you are interested in purchasing any of these items or have any questions, please contact Mike Wilson at mike@patchwerk.com or 404-874-9880.

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Derek Siver’s (Creator of CD BABY): 7 Critical Marketing Basics Every Musicians Should Know

Here are 7 wonderful lessons, which are great to revisit no matter how strong your marketing muscles are...

But before I dive in I want to start with how Derek got his own music career off of the ground. This speaks volumes about how he achieved his CD Baby success later in his career. There is a huge marketing lesson in this story…

When he was a student at Berklee College of Music, Derek was attending a music business lecture. Before the lecture started, he overheard his professor whispering to the guest speaker, Mark Fried from Warner Chappell Music, that there would be no time to eat before the lecture and it was a 3-hour talk. Mark was looking hungry and there had clearly been a miscommunication about eating before the class started. So, Derek slipped out of the room to a pay phone and ordered pizza for Mark and for the entire class. Forty-five minutes into his lecture, Mark was eating pizza with the class and was extremely grateful to Derek (who was one of many students in the room) who went out of his way to help him.

After the lecture, Mark gave Derek his card and told him to keep in touch, which Derek did for the remaining 2 years he was at Berklee. When he came to New York he would meet Mark for coffee and their friendship grew. A week before his graduation, Derek called Mark to ask if there were any jobs at Warner Chappell opening up. Seven days later Derek had a job working at Warner Chappell in the tape room.

Lesson #1 A Marketing Golden Rule: It’s about THEM Not YOU
What struck me about this story is a simple marketing lesson that is also one of the golden rules. Always think about this question: How can I be helpful to other people? That is what will make you memorable in the long run. It was Derek’s courteous consideration that opened all doors for him in the music business.
The pizza took Derek one phone call and $25 and it secured him a job in the music industry. There were probably 45 students sitting in that lecture hall that day and he was the one who ended up with a relationship with Mark and in the end…a job.

Lesson #2: Unsolicited Actions Will Get You Nowhere
Derek then went on to explain what it was like in the tape room at Warner Chappell. It was there he got to see first hand what it looks like from the inside when indie musicians send unsolicited music to a publishing company. Warner Chappell is a large publishing company that was not looking to sign new artists and Derek saw the packages arrive by the dozen on a daily basis. From this he learned exactly what never to do.

Lesson #3: No One Is Coming To Save You In The Music Industry
Derek points out (and I have repeated this line in my own talks) that no one will come along and be your music business “fairy godfather”, it all has to start internally. If you hire anyone to be on your team, no matter what they are doing for you, you must understand that that person is your hired partner. You will both have to work to achieve your desired result. This is especially true in the realm of social media and online marketing.

Lesson #4: Marketing = Consideration
Reach People the Way You Want to Be Reached
Stop thinking of it as Marketing and start thinking of it as creative ways to be considerate. Think of things from the other person’s point of view: Imagine if you called your friend up and screamed into the phone: “THURSDAY COME SEE ME PLAY NEXT THURSDAY!” (HANG UP)
You probably would not show up if you were spoken to that rudely and then hung up on and it was funny to see Derek act this out but his point was: This is exactly the way most musicians speak to their newsletter lists.
If your friends spoke to you the way you speak to them on your newsletter list you wouldn’t be friends. Begin to pay attention to other artist’s messages and notice what works on you. The considerate thing is to be so novel and creative and innovative so that people say: you have GOT to see / hear this musician play!

Lesson #5: DIY Does Not Mean Do It All Yourself – Decide It Yourself
DIY does not have to mean do it all yourself. Doing it all yourself will surely set you up for exhaustion and will leave you no time to be creative.
Instead Derek recommends that you think of DIY as: Decide It Yourself – you call the shots but you MUST learn how to delegate, put your fans to work and get things off of your plate. If you have a sense of STRESS and UPSET around every decision and everything becomes so important you really miss the point. Just try delegating things and don’t make it all so serious and significant. Start every decision with: Let’s see what happens if… and try it!

Lesson #6: Act AS IF….
“You are whatever you pretend to be.”- Kurt Vonnegut
This part of the talk really inspired me…. Most people do not know this: Derek Sivers is an introvert by nature. His instinct when at a music conference is to retreat to his hotel room. To combat this he ACTS as if he is an extrovert. Pretend to be the biggest extrovert possible for an hour at a networking event or at a party.

Lesson #7: It’s Who You Know Mixed With How You Persevere
Everything major that happens in your career starts with someone you know. Here’s Derek’s story of how he got the gig touring with world-renowned Japanese musician Ryuichi Sakamato: Derek’s roommate from school was working wrapping cables in a studio and he overheard the musicians saying that they needed a guitar player to go on an upcoming tour.
To prove that he was the perfect guitarist for the gig, Derek got a hold of some of Ryuichi Sakamoto’s music that he was in the process of recording, wrote all of the guitar parts and mixed it and sent it back.
After a few days when he did not hear from Ryuichi he wrote a cello part out of another one of his songs and sent that to the studio.
After the third day he got the call and toured Japan for 2 months in front of 20,000 people each night.
But Derek proves that it’s not only who you know but also what you do once you get the connection. He demonstrates how to fully take advantage of each situation.
Persevere With People
Get used to staying in touch with hundreds of people with blogs and with your newsletter – it’s a psychological shift in your head but once you can make it you can be very very effective staying in touch with many people. This is the miracle of technology.
Make yourself meet 3 new people every single week: Do this by picking up the phone – people get hundreds of emails and dozens of phone calls.

TIP: AVOID saying the words “pick your brain” to anyone. That says: I want something from you…. and when you do talk to people, prove that you have already done your research. Derek says that people will ask him: So, what does CD Baby do? And It’s totally disrespectful – you want to let them know that you care enough to have spent some time learning about them before you talk / meet.

http://arielpublicity.com/2008/12/04/derek-sivers-7-critical-marketing-basics-musicians/

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