I just got word that the powerhouse media corp. Sony will link a deal with European Creative firm Exposure. The partnership will result in the birth of SBX, a collective collabo that deals with developing artist endorsements, synch deals, product placement, live performances, ad-funded programming and online marketing for Sony's artists and its products.
Sony COO Richard Story states that "It delivers on our mission to transform Sony Music from a record label into a global music entertainment partner for our artists and brand clients."
Launched in 1993, Exposure's own clients include O2, Levi's, Coca Cola, Emap and Virgin. It has offices in London, New York, Los Angeles and San Francisco.
Source: billboard.biz
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