Importance Of Artist Management

Written By: Peter “LA-2A” Cho

Are you an artist who is looking for a manager? Even better are you an artist wondering what qualities to look for in a good manager? If so, you should definitely check out this article because I will be talking about the importance of an artist manager.

Having a good manager and a team can help an artist maintain a level of success and continue that success in the long run. If you are looking to do this as a career, than you should work with a good music manager who will look out for your best interest. When you look at all the successful artists and who their managers were, it will make sense to a lot of people on how that artist got their career blown up.

If you are a person who wants respect and control of your career, Do NOT let your friends or family get behind your career, because it could affect the relationship with your family or friends. Trust me, it will take some work to go out and find someone with the professional skills and connect. But in the long run you will be happy with the decisions that you’ve made for your career.

Managing an artist in the music industry job uses science, business, and a good measure of creativity to achieve success for clients. One thing that people should know is that the work of an artist manager in the music business is different from other kinds of managers.

Success comes from planning ahead of time and having the passion to accomplish goals. When a manager identifies achievable goals, they will often collaborate with stakeholders to develop a set of logical steps to achieve them. Those plans become the framework for successfully meeting goals. “Planning is identifying where you want to go, why you want to go there, how you will get there, what you need in order to get there and how you will know if you’re there or not.” (McNamara, 2006) Planning is viewed as a road map that helps identify the route to being successful.

Make sure your manager knows how to carefully plan your career, it could save a lot of head-aches. If you don’t see them actively progressing your career, than you automatically know they aren’t coming through on their end.

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