Manage Your Fan Base ON THE GO?

Mobile ringtone and media provider Myxer is expanding into artist services with a new program called MobileStage. Dubbed the "MySpace for Mobile," MobileStage is a suite of mobile marketing tools and services for iPhone, BlackBerry and Android devices.

Myxer claims some 30 million customers downloading content from the site regularly. Through the MobileStage program, it will now promote artist apps to that base, as well as that of participating digital music services.

For artists, the program offers mobile Web site development, mobile fanlist management and messaging services, a data analytics tool, promotional campaigns tied to location and tour dates, and for unsigned artists an A&R pipe into participating music industry partners.

Music industry partners at launch include ReverbNation, Kedar Entertainment, AmieStreet, SonicBids, OurStage, INgrooves, The Orchard, Audiolife and SellaBand. Artists with featured apps at launch include Pearl Jam, U2, The Crystal Method and Spinal Tap.

By Antony Bruno, for Billboard.biz
('MySpace For Mobile' Flips Switch On Artist Services)

December 15, 2009 - Digital and Mobile

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