Tuesday, October 6

7digital x Blackberry= "Super"Smartphone

Rejoice Blackberry users! A new blackberry application is on the way courtesy of 7digital that should increase business in the American download market.

7digital already operates in 12 European territories and now it is ready to launch today in U.S. stores at us.7digital.com. The company has also announced the launch of its MP3 Music Store application for Blackberry smartphones.

The application is initially compatible with three BlackBerry smartphone models and is available in the United States, United Kingdom, Germany and Spain, with other models and countries to follow soon. The application enables users to wirelessly browse and purchase DRM-free MP3 tracks from 7digital's music stores.

Standard pricing at 7digital's U.S. operation will undercut iTunes, with single tracks retailing for 77 cents, and albums at $7.77, although variable pricing will be available. All four major labels and most indies are on board, with 7digital now carrying a catalog of 8 million tracks.

7digital also runs a B2B digital media delivery business on behalf of many label, artist, retail and brand partners, including Last.fm and Spotify. The company is now 50% owned by U.K. entertainment retail giant HMV.

It will be interesting to see how they compete with iTunes in the future.

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