The days of hoping a record label will find you and lead you down the road to success is not as bright as it use to be. Many understand the alternative by going the route of the independent. When you put forth the work the labels will stampede your door. The idea is to create a demand for your product.
The artist in the video below has done just that. Listen as he explains how he was able to sell 15,000 cds in 18 months.
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