Tuesday, September 8

Indie Marketing Tools 4 U

As we continue to progress in finding new ways to market and promote music, every week brings the launch of another online service to connect musicians and fans. Beyond spending endless hours on MySpace , Twitter, and Facebook, what are the best affordable online tools to communicate with fans and monetize the relationship? Below we have a few to keep in mind and utilize how you see fit!

1. BANDZOOGLE – It all starts with a great web site and these guys give you the tools to build one quickly. If your site doesn’t do everything Bandzoogle does, ask your designer why or switch.

2. SONICBIDS – Easily and affordable. Create a robust emailable electronic press kit (EPK) with bio, photos, MP3’s, videos and more.

3. CD BABY – The granddaddy of D.I.Y. music empowerment. Sell your CD’s and downloads in a large community that supports indie music.

4. NIMBIT- A one stop shop to help you sell CD’s, DVD’s, downloads, merch. and e-tickets with very fair commissions. Plus great tools to spread the word.

5. GYDGET - Everybody’s got widgets, but these guys get it right by enabling you to grab your info, music, and video and spread it across the net. Free.

6. REVERBNATION – Communicate with fans, build a street team, get widgets and Facebook apps, sell stuff. Tools do do it all and most of them free.

7. TUNECORE - Affordable flat rate digital distribution to all the major download sites worldwide with no strings attached.

8. TUBEMOGUL – You made a great video for a $23.57 budget. Now what do you do with it? Simultaneously upload to 18 sites including all the biggies then track performance. Basic service is free. (Bonus: A list of viral video sites.)

9. ARTISTDATA – Update tour dates on your website, MySace, Pure Volume, Last.fm, Jambase, Pollstar, Sonicbids and more all at once plus submit tour dates to local media.

10. MOZES, BAND TXT ALERTS (tie) You could use Twitter to communicate with fans, but not everyone wants an account. Every cell can accept text messages. Mozes is free (carrier rates apply) and robust, but pays for itself with ads that could upset some. Band TXT Alerts costs a little, but takes a way the ads.

11. Audiolife- Anything and everything you need for an artist to sell directly to the consumer. Everything is taking care of such as downloads, cds, and merch so the artist can continue to take care business.

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1 comment:

  1. Good list! I've never heard of BandZoogle. I will definitely take a look at that one.


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