What to Say When Russell Simmons Actually Takes Your Call...

If you're like most aspiring artist then you have probably called all the major record labels 10 zillion times, asking for the head of A&R or some other significant person at that label that you think would be willing to give you a shot if they only heard that "fire" single. Well aside from the fact that no one is going to just give you a hand out (that's a whole different conversation!), have you ever thought of what you're really going to say when that person actually takes your call? Many times, artists have so much of a hard time getting a hold of that person that it gets to the point where they don't even expect to get through anymore...that's a dangerous place to be! What if Russell actually says "helllo, how can I help you?"

Well the worst thing you can do is start to speak with a timid voice, stuttering harder than a tip drill, with no clear reason why you're calling. You'd have a better shot just hanging up out of sheer astonishment. No, but honestly, here are some things you should keep in mind if that rare opportunity ever comes...

Rule # 1 - Be Prepared!
Don't get caught off guard with nothing to say. Keep in mind exactly why your calling and what you want to accomplish. Even if this is your twenty seventh time calling you should act as if it's your first!

Rule # 2 - Keep it Simple!
Say as much as you can in the smallest amount of words possible. Make your statement, ask your question, and keep it moving. It doesn't really matter WHAT you say if it takes you 15 minutes to get it out...by that time the person on the other side has probably already stopped listening. After you say your name, it helps if the next sentence is some type of introduction you have memorized.

Rule # 3 - Engage Immediately!
Once you introduce yourself you have to find a way to engage this decision maker in conversation immediately. By conversation I mean they're talking too...don't be so anxious that you dominate the dialogue. However, more than likely if you aren''t direct with your request they will take your ambiguity as unimportance and stop listening immediately. It helps if you do some upfront research on the person or company and have some type of understanding of what they're currently looking for.

Rule # 4 - Don't Focus on Being Nice!
Being a nice person doesn't work on these types of calls. Instead, focus on being a business professional who has something valuable to say. In other words, being worth their time is what matters most.



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