Think two heads are better than one? Yeah, me too…But, get your mind out of the gutter. What YOU’RE thinking about is a whole ‘nother conversation. I was referring to music. For some strangely gratifying reason, since the wee hours of the morning, I keep hearing what is arguably the best rap/r & b collaboration in the history of either genre: Method Man and Mary J. Blige’s All I Need. So, like I try to do at least twice everyday, I got to thinking. Collaborations have added and continue to add tremendous value to music, both as a business and a product. What’s it worth to you? Bear with me. I’m gonna try something different. I believe we commoners refer to the proceeding few lines as a “list.”
THE PROS ON COLLABORATIONS
- Collaborating with other artists establishes to the “powers that be” that YOU can work well with others. Music is just like a job interview and record execs want to know that you’re not going to be a pain to work with.
- Collaborating with other artists can enhance your music. Like my opening sentence in this post, often times, another creative mind can give you fresh new ideas from a different point of view.
- Collaborating with other artists can give you access to other fan bases. THE MATH: Take an artist that you work with. Then, add his/her fan-base to yours. END RESULT: HELLA people…(no I’m not from
Like all things, collaborations should be done in moderation. At the end of the day, if you’re a solo artist, the “Big Wigs” want to hear music from YOU and not featuring YOU. With that being said, aim for a healthy balance that allows you to make the best music you can. GO TEAM! Reach out and touch somebody! (again, get your mind out of the gutter…)
Until next time, do YOU, do music.
-Gilles
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