Description: A professional blogger (also known as a copywriter or editorial-content producer) is an individual hired by a company to research and write conversation-style pieces about timely and targeted topics that would appeal to customers, clients, and potential recruits. The position often entails researching, linking to breaking news, and providing personal insight. As it pertains to the music industry blogging is becoming more and more essential in the promotion of music. Annual salary for corporate bloggers ranges from 40k to 70k. The need for professional bloggers is increasing at a very rapid pace despite the fact that currently only 4% of major U.S. corporations have blogs available to the public, according to a recent survey by eMarketer, a New York research company.
Day in The Life: From reading and commenting on other popular blogs to researching breaking news and attending buzz worthy events, there is rarely a dull moment in a bloggers life. In addition to their daily blog posting tasks they're also usually responsible for other important business functions such as
- Writing marketing copies and content for the Web site of the company
- Effectively communicating with users via blogs, newsletters and daily reviews
- Monitoring Community Forums, Feedback and answering support emails
- Building relationships with cross-functional teams in order to understand their needs and goals, and ensure that the Community perspective is being considered
- Serving as the lead communication liaison during site issues/maintenance between technical groups, the Community and Public Relations team
Education & Experience:
- Strong writing skills and experience with blogging software
- Complete and comprehensive grasp of the rules of grammar
- Excellent communication & presentation abilities
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