Get the Right Type of Endorsement

Securing an endorsement can be easy or hard depending on what type of endorsement you are looking for. An endorsement of your promotional tour by Billboard, for example, is probably leaning towards the hard side. But you don’t need to go this route. There are many options out there for young aspiring artists, musicians, songwriters, producers, etc to gain exposure through this powerful medium. An endorsement comes in many shapes and forms. It can be as easy as obtaining a written acknowledgment from an anonymous fan to as grand as having a celebrity tote your album or branded T-shirt around on MTV.

In any case, an endorsement serves one purpose - To give credibility to your name, product, and service or brand....and we all need to take advantage of its power.

If you are looking for a good read on testimonials check out Referenceforbusiness.com, which talks about the different types of endorsements there are, such as Testimonials, Celebrity Endorsements, Expert Endorsements, Consumer Endorsements, and Organization Endorsements. Another good useful site on endorsements is frugalmarketing.com. Frugalmarketing.com explains how to get great testimonials even if you’re just starting out. Another great site, Innovations-report.de, talks about how and why celebrity testimonials may not be the powerful endorsement some may deem it as. I’ve listed some of these sites below as well as some related topics you may need in helping with securing your endorsements.

Related topics:

Word of Mouth

Viral Marketing

Check out these links for more on Endorsements.

- http://www.referenceforbusiness.com/small/Di-Eq/Endorsements-and-Testimonials.html

- http://www.frugalmarketing.com/dtb/nixtestimonials.shtml

- http://www.innovations-report.de/html/berichte/wirtschaft_finanzen/bericht-79659.html

- http://www.businessknowhow.com/marketing/third.htm

-T. Elise Brown