Monday, April 28

That oh so familiar unsettling feeling…


“Hustle cane, hustle clothes, hustle mu-sic, but hustle hard in any hustle that you pick.” Jay Z said. And he couldn’t have spoken any truer words in my opinion, especially in regards to music, because the music industry is most definitely a hustle. If you can’t hustle hard in this industry, then maybe you shouldn’t quit your day job. And if it is the industry for you, you still may not want to quit your day job, because as part of your hustle, I can almost guarantee you will be working for little to no money at least once in your career. Not to say that that is right, or that you NEED to work for little to no money, but that is a harsh reality in this industry. So if that is the case for you, then you will need to learn to hone your hustle.

I have been honing my hustle since 2001. I have been working for little to no money for 7 years; At one point I was working three jobs at one time, and still making no more than $30, 000 a year. I’ve worked almost 80 hour weeks and made less than $11 hour. Yes, It’s an unsettling state, for at times I am full of doubt and uncertainty; Unsure of myself, wondering, “Am I taking the right path?” “Am I doing all this work in vain”? “Will I ever make it?’ “Should I stay or should I go?”, “What will make me happy?”. And then… I remind myself…of my philosophy and the bigger picture.

My philosophy, circles around the idea that a job is a temporary, fleeting, replaceable, disposable necessity that gets you money. A career is a little more fulfilling. A career is something you work to build over a long period of time; something that defines (at least 33 % of) you; something you enjoy doing. Something, that if it must start off with little to no money, is OK, because equity is being built in it. In that state of mind, part of the hustle is being willing to work 2 or 3 jobs, on the side, (for example) while you build equity in your career, because in the long run, your career is what will make you happy and get you money too.

The bigger picture can be achieved by asking yourself a few simple questions of your work 1) Are you learning and/or growing? 2) Are there any opportunity’s (for advancement, for connections, etc.)? 3) Is the work you are doing your passion? 4) Do you like the people you are working with and for? 5) Are you making enough money (to satisfy your standard of living)?

A career that can get you an answer of YES to all five questions is ideal. A combination of job and career, that can get you an answer YES to all five questions is a good hustle.

Anything in between is what gives you that oh so familiar unsettling feeling. Many of us, like myself (I have a job and career, that can get me to answer YES to about four of those questions), I'd say im an OK hustle. But however, I want an ideal career. We are unsettled because we haven’t achieved the ideal. But don’t get discouraged. We all have that feeling at one point or another. Know what you want out of life (very important!), then hone your hustle, and step up and focus on getting there. Eventually you won’t even need to hustle anymore. It might be rough in the process,…but in the end I can almost guarantee you will be able to quit your day job.

Tuesday, April 1

Music Business-How To Get Your Foot In Quicker


A quality engineering education may get your foot in the door quicker!

Before even attempting to get your foot in the door at a reputable recording studio such as at PatchWerk, you better believe you will need to have some sort of educational background from a reputable audio engineering program first. We spoke with one of PatchWerk’s current engineering intern’s Blake Cameron, and he gave us a little insight into some of the best programs out there for aspiring engineers and producers.

Blake’s top three schools of choice are Expression College for Digital Arts (Emeryville, CA), Full Sail Real World Education (Orlando, FL), and his Alma Mater, The Conservatory of Recording Arts and Sciences (Tempe, AZ).

According to Blake, The Conservatory has a maximum of 12 students per class. “You get more hands on, more one on one time with the instructor; they have a mandatory 280 hour internship as part of the curriculum; they are the only school who offers that. They place you and its mandatory.” Blake went on to explain that their program helps students with anything they need, and even after graduation, they can help find a job or work.

Expression’s Bachelor of Applied Science has an accelerated degree program and can be completed in about 2 ½ years. You can be in and out, working in the industry, doing what you love – sooner. Classes are small, taught by industry professionals, and the equipment is professional-grade.

Similarly, Full Sail, where PatchWerk’s close affiliate; Leslie Braithwaite graduated from, awards associates, bachelor's degrees, and master's degrees after 12 to 21 months of an accelerated education. Full Sail Real World Education is a private, for-profit university, geared toward the entertainment industry and known for its around-the-clock schedule. It offers degree programs in Computer Animation, Digital Arts & Design, Education Media Design & Technology, Entertainment Business, Film, Game Art, Game Development, Music Business, Recording Arts, and Show Production & Touring, Web Design & Development.

For more information on these and other audio engineering programs click on any of the following links.

- http://www.aes.org/education/

- www.expression.edu/

- www.fullsail.com/

- www.cras.org/

- http://en.wikipedia.org/wiki/Audio_engineering

When I Grow up, I Wanna be a...Studio Design Consultant

Description: A Studio Design Consultant is an individual with expertise on how a sound studio should be designed to foster suitable environments for recording, mixing, mastering, broadcasting, performing, general listening, etc. These professionals are highly trained to be able to evaluate a space and decide what would need to be done to transform it into an efficient sound studio that meets the highest standards of architecture and acoustics. Their projects typically include home and commercial recording studios, radio/broadcast studios, home theaters, and even live performance halls and auditoriums. In 2007 Studio Design Consultants made between 72-175k as illustrated in a research done by www.DesignSaleries.org.

A Day in the Life:
Studio Design Consultants normally work as part of consulting firms, focusing on their area of expertise. Russ Berger Design Group is a great example of a top tier designing firm. They’re one of the top studio design consulting firms in the world (designed PatchWerk Studio 9000). Their company has deigned studios for clients such as NFL Films, Whitney Houston, World Wrestling Entertainment, and Paragon Films. Working with a company like this one is the goal for many aspiring Studio Designers.

Experience

A strong background in architecture, electrical and mechanical engineering, acoustics, interior design, physics, music, recording engineering, and studio operations is a must.

Write Off Your Music Expenses On Your Taxes.


*Tip*

As we all know, tax season can be bitter and it can be sweet. Bitter of course, when we owe money or have to endure long hours of paperwork. Sweet obviously when we can get refunded a large chunk of change. J. So for those songwriters and musicians out there who have not already filed your returns this year, you've lucked out because, you've got one month left to take advantage of this tip I've got for you. This one may be sweeter than that cup of red bull you spilled in your marble composition notebook after a late night in the lab.

According to trowbridgeplanetearth.com, as a songwriter you can deduct all your taxes directly attributable to your writing, e.g. pens, paper, cassette & CD blanks, instruments, travel, professional membership fees, and so on.

Trowbridgeplanetearth.com gives answers to all your burning questions such as whether or not songwriting is considered a business, how to get extra forms needed for filing, if individual band members should be responsible for their own 1099’s and much more!

To find out more info about how to file your taxes as a songwriter, please visit

http://trowbridgeplanetearth.com/IRS/WrtrTaxTips.html

John Legend & More @ PatchWerk Studios


In Studio 995

Stephanie Edwards (former American Idol finalist) along with Nikki G of Brownstone, held it down in PatchWerk for a good solid week. Along with owner Bob Whitfield, and taking engineering cues from Mike Miller, they tracked and recorded vocals on songs such as “Moving On”, “If I Let You Go”, “Bass Drop”, and “All Night”.

Young Joc was in the studio tracking “Make a Move”, “Hell Naw”, and “Gigolo” all produced by studio regular Drumma Boy and engineered by Kori Anders. Anders also engineered sessions for Angelique with Lil Mo, and Lil Scooter. Scooter came through with rapper Cassidy working on songs, “Front, Back” and “Na Na Na Na Na” produced by Swizz Beats.

Universal/Motown Recording Artist London had a tracking session for “Better Like” engineered by Ron Hilton and Assisted by Adrian Dickey.

Also in the studio were the Shop Boys, Asher, Strong E, Majik Massey, Shawty Redd and Stack-A-Dolla.

In Studio 9000

Singer/Songwriter John Legend was in PatchWerk Studios this February and March, recording and tracking vocals for his next project, including songs “Floating Away” and “No Other Love”, engineered by PatchWerk’s Grammy nominated Mike Wilson. “Green Light”, which is also featured on his upcoming album was mixed at the studio and will have a collabo with Andre 3000 of Outkast.

In addition to John Legend’s there were several mix sessions for R&B artists and hip hop artists. Three of which, Tami Chyn, Suni, and Kardinal Offishial are affiliated with Akon’s Universal label Konvict Music. Leslie Braithwaite, assisted by Justin Trawick, engineered all the mix sessions for Tami Chyn, including songs “Frozen”, “Who Am I Fooling”, and “Killer Love Song”. Braithwaite and Trawick also mixed “When a Woman Loves a Man” for Suni, and “Dangerous” for Kardinal Offishial both produced by Akon himself.

Rick Ross, who had his Trilla Listening party held at the studio earlier in the month, also had work done in the studio. Ross, along with One Chance, had sessions done for songs produced by studio regular Drumma Boy.

Sessions also in studio 9000 this month were sessions for R&B singer Lloyd, Rapper Rocko, Producer/Rapper Mannie Fresh and DJ Montay.

Cut Costs, Not Corners!


It's your music, your career, and your life, so why not demand the most of it? When it comes to cutting corners there are only two types of people, those who don't and those who wish they hadn't. Anyone that has ever compromised quality for the sake of a cheaper price would probably agree that it was a bad decision. What usually happens is that person ends up dissatisfied with their purchase or has to purchase that product or service again and again until they learn their lesson.This principle is especially true for those aspiring to become professional musicians. The biggest mistake you could make is compromising the quality of your music for the sake of a better price. There’s a difference between cutting your costs and cutting corners. The most successful business owners learn this principle early in their careers.

Once Past the Desk

Have you ever paid to get your music recorded, mixed, or mastered and then had to get it done over again because you weren’t happy with the final product? Welcome to the world of cutting corners. No matter what anyone tells you, the bottom line is “you get what you pay for”. If you pay cheap, you’ll get cheap! And conversely if you pay for quality you’ll get quality (most of the time). Practice this idea of going “once past the desk” by getting your music services from the experts and specialists the first time around.

Here are some recommendations on a few companies you can turn to for your music services (note that their prices directly reflect the credibility and tremendous value that they bring to the table ensuring that in the end you will be well over satisfied with your purchase):

Recording & Mixing Services: PatchWerk Recording Studios, www.patchwerk.com

Mastering Services: Glen Schick Mastering, www.gsmastering.com

Video Services: Jason Staten, www.jasonstaten.com

Graphic Design Services: Visual Soul Creative Labs, www.visualsoulcreativelab.com/

Event Planning Services: Events to Cherish, www.eventstocherish.com

Promotion Services: PatchWerk Marketing, www.patchwerk.com

Other music related services can be found at www.needanetwerk.com

Step Your Game Up




PIONEER SVM-1000
AUDIO/VIDEO DJ MIXER

Simply crammed full of features, the Pioneer SVM-1000 ($5,999; www.pioneerprodj.com) audio/video DJ mixer is an attempt to tear down the walls between DJing and VJing. To begin with, each of the SVM-1000’s four channels can operate as a video input (with or without audio) or an audio-only input.

Pioneer’s new Multiple Video Blending Technology with full A/V effects section is controlled via the gorgeous 11-inch LCD touch screen at the center (not multi touch, but it’s still very cool).

Effects include 12 AV Beat Effects that synchronize to bpm, 12 AV Touch Effects that allow Kaoss-like use of the touch screen to manipulate visuals directly as they appear on the panel and Text Effects that display and manipulate messages entered via the touch screen or a USB keyboard, all in sync to bpm.

What’s more, a JPEG viewer allows using effects, looping or mixing with as many as eight still images. The audio system uses 24-bit/96 kHz A/D conversion and operates internally at 32-bit DSP resolution. The extensive back panel offers video inputs and outputs for S-Video, component and more.

More features include full MIDI integration, AV Sync, Video Trim and Video EQ controls, a talk-over microphone input and full crossfader section with curve adjust. Patchwerk Recording Studio’s engineer intern, Cheese, agrees, the SVM-1000 is an exciting new tool in the fight to help creative people cross the boundaries of media.

By Asher Fulero (www.remixmag.com)

Contributed by C. Webster for Patchwerk Studios (www.patchwerk.com)