Verizon Wireless continues to make moves to be an innovator in the music game. Online TV Firm Next New Networks and Verizon FiOS are launching an online network Thursday called $99 Music Videos to showcase the talents of emerging musicians and filmmakers.
The idea is to create an MTV for the digital and iTune age with the focus on online music video.
The network connects musicians and filmmakers to produce original music videos for no more than $99, potentially giving them exposure to new fans.
New videos will premiere every Thursday at 99dollarmusicvideos.com. Various directors will be included such as Dan Meth, Ana Veselic, Kathleen Grace and Matthew Semel. Musical talents include Jeffrey Lewis & the Junkyard, Via Audio, Plushgun, the Depreciation Guild, Project Jenny, Project Jan, Lowry and Savior Adore Frances.
The forces behind the network include MTV's original creative director Fred Seibert, a co-founder and the creative director of Next New Networks; Felicia Williams, former entertainment content manager at YouTube and Next New's director of creative development; and Ferry.
Verizon is the exclusive launch sponsor for the network, which initially will consist of two shows: a behind-the-scenes look at the videos and the finished videos themselves. Viewers can rate the videos and submit their own.
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