I attended the I dO Music event last month and their panel discussion dealt with “Financing Your Career”. I remember someone in the audience asking about sponsorships and investors and the reply from the panel was clear, “What is your worth?” Does your product have quality? How extensive and impressive is your track record? How is your credit? Those were some of the things the panelist touched in reply to the question. With the state of the record industry and the economy; what does the future hold for funding music? I stumbled upon a video from MIDEM, the world largest industry trade fair that provides a forum for business talks, discussing political and legal issues, and showcasing new artists, musical trends, and music-related products, where they brought together venture capitalists and investors to discuss what it really means to invest in music today.
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