I consistently get stopped on a daily basis by artist who just wanna be heard. Throw a demo in my face and hope we can talk about their works. When you rep a powerful movement such as I Do Music that is the business that comes with the territory. I'm having to shake my head as of late though. An associate of mine once said don't confuse activity with achievement. The picture always pops in my head of the hamster in the wheel running just as fast as can be only to realize it has not made any moves.
Allow me to drop 10 simple reasons why Most Demos become money shots in the garbage can. Perhaps I should say the most overlooked errors.
10 Reasons for Demo Rejections
1. No Contact Information on CDR and/or CDR container(put your name, address, email, URL, MySpace address, and your phone number on both)
2. Lack of Originality(You may have a place to record but is it worth evening pressing REC button?)
3. The Music Is Good, But The Artist Doesn't Play Live(Got that Auto tunes in effect but don't have that T-Pain budget so what are you going to perform live with?)
4. Poorly Recorded Material( got Pro tools but don't know how to use it.)
5. Best songs are not identified or highlighted on the CD or the CDR(The 3 to 4 songs are certified hits right? Don't let them have to guess that. Specify!)
6. Sending Videos In Place Of CD Rs( If you wanna hand over a demo keep it light. Got the video to go along with it? Yeah throw that up on You tube and keep it moving. Less is better.)
7. Sending Unsolicited Recordings (you sent them, but they never asked for them...which means they will probably mail them back to you.)
8. Sending The Wrong Music To The Wrong Label(Not gonna be a good look to send your native tongue flow to Rap A Lot! Do your research.)
9. Musicians Can't Play Their Instruments Competently(this is so basic, but you would be astounded at how incompetent most start-up musicians are)
10. The Music is Wack(Yes many just need to never quit their day job. Don't let me be the one to tell you though! A lot of music the industry receives are worse then the first round of American Idol.)
Learn more information tomorrow night as we bring to you live and direct I Do Music @ Apache Cafe! Excuses will not be tolerated folks.
For more information on Do's and Don'ts you can pick up Chris Knab's new book Music Is Your Business @ The Music Biz Academy Bookstore.
Well put we need to make this a sticky!
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