Utilize Merchandise

How do you generate your dollars from your music besides the cd, ringtone, and digital download? Welcome to the world of merchandising. The selling of merch at your shows is the lifeline for many indie as well as major artist. Even though multi-million dollar album and concert sales are certainly the business from a gross figure perspective, many artist only receive about a dollar per cd from sales. The biggest profit piece of the economic pizza is in the merchandise itself. For every $25 standard tour t-shirt sold, as much as $10 per t-shirt may go to the artist directly.

The toy companies jumping on the next wave of marketing superstar artist as well. You have seen dolls in the past such as the Spice Girls, Ghostface Killah, Biz Markie, Beyonce, Britney Spears and a cast of others. Keep in mind when looking to crossover your music to other products: talent and record sales don't mean commercial product success. Solely depends on how your fans simply like you.

Develop sayings that go along with your records. How simple was Rocko's theme of "Umma Do Me"? Have a few hundred shirts pressed up and now you have your movement along with dollars off your simple sayings. Also a great way to keep yourself relevant when you don't have a a single out. The fan will always be your walking campaign! Switch it up a lil though because nobody likes to look at the same old t shirts.

Just something to consider when creating your next single folks!