Market Effectively & Efficiently, Save Time & Money

Market Effectively & Efficiently, Save Time & Money
Yes to/No to List



Say No To. . .Business Cards
Say Yes To. . . Phone # in Cell


Explanation:
Business cards are becoming very much like flyers. They are disposable, and can easily be misplaced. They also cost money. A less costly and more productive alternative would be to have people store your information in their cell phone. Stand with them as they store your name, email, and a brief note about what you discussed when you met, and how they might remember you.

Say No To. . .Spending Money
Say Yes To. . .Making Money

Explanation:
Spending a lot of money can get you a lot of things. But spending money wisely can get you a lot more. Spending no money is a challenge but will be worth it if you do it right! Get creative, seek out alternatives to get things done. Also, try and teach yourself how to get things done yourself. Often times people pay others to do things for them. You end up paying a lot of extra money that you otherwise could have pocketed had you tried to do it yourself!

Say No To. . .Billboards/Outdoor Ads
Say Yes To. . .Live Performances/Events

Explanation:
Don't just sit back and pay a lot of money to have advertisements do the work for you. 9 times out of 10, they wont work for you if that's all you do. You need to be seen; make a personal physical connection with your market. Get out there and perform and showcase your work. If you don't have that opportunity, at least get out and network at as many events as you possibly can.


Say No To. . .Clutter
Say Yes To. . .Simplicity

Explanation:
No one likes to, or knows they need to dig through the clutter to get to the main point of a promo. Stay away from too much text, or too many graphics that get in the way of your message.


Say No To. . .Promotional CD's
Say Yes To. . .Music Downloads

Explanation:
90% of Promotional CD's get thrown in the trash, and they cost a lot of money too! Instead upload your music to a website that allows others to download your music. It is a lot less expensive, there is no footwork involved, and many sites offer opportunities for you to get paid when someone downloads your song.

Say No To. . .Flyers
Say Yes To. . .Stickers

Explanation:
Flyers get thrown in the trash. And many times they don't even get looked at before they go there. Instead try stickers. For a little bit more money, stickers can be a permanent or temporary fixture that will increase exposure for you when one person sees another wearing or displaying it.

Say No To. . .MySpace
Say Yes To. . .Official Websites

Explanation:
Myspace is great for access to you and for networking, but everyone has one and it wont make you stand out from the crowd. Instead you can invest as little as $11 a month on a yahoo website (for example) and be able to customize a professional website that will allow you to stand out from the competition.


Say No To. . .E-Mail Blasts
Say Yes To. . .Networking, Private Meetings

Explanation:
Again, being personal is key. Face-to-Face meetings are key as well. Reach out to someone on phone and ask if they'd like to meet in person to discuss any thoughts you may have. After you've met, wait a week, and send a "Nice to have met you" card or letter in the mail. Trust me, they will remember you much better than if you just sent an email and left it at that.


Say No To. . .Lots of Money on Advertising
Say Yes To. . . Radio, Television, Magazines

Explanation:
Television, Radio, and Magazines, are the most effective advertising mediums to reach an audience. They also are some of the most significant signs of your perceptual credibility. These are the most costly, of things to spend your money on, but it would be well worth it not to spend your money on anything else, if you just spent it on these! So save up the big spending for these mediums.

T.Elise Brown