Music blogs have become an extremely effective medium for artists to garner positive, and sometimes career-changing exposure for musicians. Getting featured on a blog can cause significant boosts in music and ticket sales for an artist, and there are tens of thousands of new music blogs springing up each day. The potential reach for your music in the blogosphere is HUGE! We covered this topic during our IdOMusic Panel earlier this month at 595 North.
Please understand getting featured on blogs is a very meticulous and time-consuming process. Blog promotion can be frustrating at first, but if you are persistent and work hard at it, the benefits for your music career can be astronomical. As with anything, it's important to have a plan before taking the leap.
When deciding to start a blog promotion campaign for your music, it is important to FIRST take a few minutes to really think hard about yourself, your music, and your fans. What makes your music so special, and different than everybody else's? Bloggers will usually only feature music that is high quality, and that stands out from the rest of the pack.
Grab a pen, whip open a notebook, and jot down some defining words about you and your music, using the following categories:
* Personality
* Hometown
* Type of music (genres and subgenres) and lyrics (if any)
* Similar artists
* Lifestyle and interests
* Fan demographics (age, sex, location, etc)
The great M.C Guru from Gangstarr(R.I.P) had a quote, "A man with a plan is precise with his life." Take those categorizes from above and use as keywords to find sites that match your character. This is only part one of the series so stay tuned!
Source: KnowTheMusicBiz.com
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