You were probably wondering why some music videos on Youtube get pulled so fast. Well one situation between Warner Bros and Youtube has cause bitterness between the two corps. David Eun VP of Google commented about the ordeal by claiming that most record labels are too defensive. Generally meaning that Label only protect what the know and not necessarily what they should know.
Eun goes on to say that there must be other ways of managing one's core business (in reference to Warner Music). There is a certain culture in the music biz that states "these are my intrest meet them, if you can meet them maybe you can have acces to our content" adds Eun. With that said we can take the fact that there is some imbalances in the biz with communicating certain goals."There's really not a concern for the other person's business (ie. Google's) - (they say) 'if you can't figure out how to make it work, that's your problem'. If that becomes systemic, you decrease the number of partners you can have."
The Solution: VP Eun is making closer parnership with existing co-operators. Google is also adds that they will continue to warn users about copying infrigment with the videos. Eun concludes by saying:
"You can't force someone to be a good partner - you can force them to follow contractual obligations, but you can't force them to be a good partner. The way you become good partners is to give them incentives to go beyond what the obligations are."
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